{"id":100,"date":"2019-12-27T15:31:01","date_gmt":"2019-12-27T15:31:01","guid":{"rendered":"http:\/\/itan.vn\/?p=100"},"modified":"2025-09-06T13:55:30","modified_gmt":"2025-09-06T13:55:30","slug":"thuong-mai-dien-tu-len-ngoi-va-dau-la-cach-cac-nha-ban-le-truyen-thong-trung-quoc-chong-lai-cong-nghe","status":"publish","type":"post","link":"http:\/\/itan.vn\/index.php\/2019\/12\/27\/thuong-mai-dien-tu-len-ngoi-va-dau-la-cach-cac-nha-ban-le-truyen-thong-trung-quoc-chong-lai-cong-nghe\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ng\u00f4i, v\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng Trung Qu\u1ed1c ch\u1ed1ng l\u1ea1i c\u00f4ng ngh\u1ec7?"},"content":{"rendered":"\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ng\u00f4i, v\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng Trung Qu\u1ed1c ch\u1ed1ng l\u1ea1i c\u00f4ng ngh\u1ec7?<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00e0 kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 – nh\u1edd thanh to\u00e1n di \u0111\u1ed9ng v\u00e0 h\u1eadu c\u1ea7n nhanh ch\u00f3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng t\u1ea1p h\u00f3a, \u0111\u1ed3 d\u00f9ng, qu\u1ea7n \u00e1o v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c ch\u1ec9 trong m\u1ed9t v\u00e0i thao t\u00e1c.<\/p>\n\n\n\n

S\u1ef1 d\u1ec5 d\u00e0ng c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u00f9ng n\u1ed5 c\u1ee7a Trung Qu\u1ed1c. Theo C\u1ee5c Th\u1ed1ng k\u00ea Qu\u1ed1c gia, qu\u1ed1c gia, doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t 581 t\u1ef7 USD v\u00e0o n\u0103m ngo\u00e1i, kho\u1ea3ng m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ngo\u1ea1i tuy\u1ebfn \u0111ang ph\u1ea3i ch\u1ecbu m\u1ed9t s\u1ef1 suy gi\u1ea3m – m\u1ed9t xu h\u01b0\u1edbng to\u00e0n c\u1ea7u m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a l\u1edbn \u1edf M\u1ef9 c\u0169ng \u0111ang lo l\u1eafng.
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Nh\u01b0ng c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 m\u1ed9t vai tr\u00f2 trong th\u1ebf gi\u1edbi b\u00e1n l\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd k\u1ebft h\u1ee3p v\u1edbi c\u00e1c t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn. T\u1ea1i Trung Qu\u1ed1c, c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111ang ng\u00e0y c\u00e0ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong m\u1ed9t qu\u00e1 tr\u00ecnh Online to Offline c\u00f3 t\u00ean l\u00e0 \u201cshowrooming\u201d. Theo b\u00e1o c\u00e1o c\u1ee7a KPMG v\u00e0o th\u00e1ng 11 n\u0103m ngo\u00e1i, kho\u1ea3ng m\u1ed9t ph\u1ea7n ba ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1ea1i Trung Qu\u1ed1c n\u00f3i r\u1eb1ng vi\u1ec7c nh\u00ecn th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u00e3 d\u1eabn \u0111\u1ebfn mua h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1, t\u0103ng t\u1eeb 24% v\u00e0o n\u0103m 2015.
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C\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c c\u0169ng \u0111ang ch\u00fa \u00fd \u0111\u1ebfn giao th\u00f4ng \u0111\u01b0\u1eddng b\u1ed9. V\u00e0o th\u00e1ng 1, Alibaba \u0111\u00e3 d\u1eabn \u0111\u1ea7u m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 2,6 t\u1ef7 USD cho chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a Intime Retail Group \u0111\u1ec3 m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng v\u1eadt l\u00fd c\u1ee7a c\u00f4ng ty. Tu\u1ea7n tr\u01b0\u1edbc, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh JD \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t chu\u1ed7i c\u00e1c trung t\u00e2m tr\u1ea3i nghi\u1ec7m ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.
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\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed am hi\u1ec3u c\u00f4ng ngh\u1ec7 n\u00e0y, c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng cho m\u1ea1ng l\u01b0\u1edbi h\u1eadu c\u1ea7n ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd.
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D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m c\u00e1ch m\u00e0 c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb ngo\u1ea1i tuy\u1ebfn Trung Qu\u1ed1c:
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C\u1eeda h\u00e0ng kh\u00f4ng ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 (Unmanned shops)<\/strong>
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\"\"\/<\/figure>\n\n\n\n

Bingobox t\u01b0\u01a1ng t\u1ef1 Amazon Go!
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Qu\u00e9t m\u00e3 QR. \u0110i b\u1ed9, thanh to\u00e1n b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 r\u1eddi \u0111i. \u0110\u00f3 l\u00e0 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i 24 gi\u1edd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 t\u00ean l\u00e0 Bingobox, \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p Trung Qu\u1ed1c c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Trung S\u01a1n, mi\u1ec1n nam Trung Qu\u1ed1c.
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K\u00edch th\u01b0\u1edbc v\u1eeba ph\u1ea3i nh\u01b0 m\u1ed9t container v\u1eadn chuy\u1ec3n, c\u00e1c c\u1eeda h\u00e0ng Bingobox \u0111\u00e3 ch\u1ee9a \u0111\u1ea7y h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i bao g\u1ed3m: n\u01b0\u1edbc ng\u1ecdt, \u0111\u1ed3 v\u1ec7 sinh c\u00e1 nh\u00e2n, \u0111\u1ed3 \u0103n nh\u1eb9. \u0110\u1ec3 m\u1edf kh\u00f3a c\u1eeda, ng\u01b0\u1eddi d\u00f9ng qu\u00e9t m\u00e3 QR b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, trong khi camera \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ec3m tra nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t cho ng\u01b0\u1eddi ch\u01b0a \u0111\u0103ng k\u00fd. \u0110\u1ec3 ki\u1ec3m tra, kh\u00e1ch h\u00e0ng \u0111\u1eb7t v\u1eadt ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, n\u01a1i m\u00e0 h\u1ec7 th\u1ed1ng Bingobox c\u00f3 th\u1ec3 ghi nh\u1eadn. Thanh to\u00e1n th\u00f4ng qua m\u00e3 QR – c\u1ed5ng th\u00f4ng tin ph\u1ed5 bi\u1ebfn cho thanh to\u00e1n di \u0111\u1ed9ng \u1edf Trung Qu\u1ed1c.
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Alibaba c\u0169ng tham gia v\u00e0o cu\u1ed9c ch\u01a1i c\u1ee7a h\u00e0ng kh\u00f4ng ng\u01b0\u1eddi. Th\u00e1ng tr\u01b0\u1edbc, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 \u0111\u00e3 khoe c\u1eeda h\u00e0ng kh\u00f4ng nh\u00e2n vi\u00ean thu ng\u00e2n c\u1ee7a ri\u00eang m\u00ecnh c\u00f3 t\u00ean Tao Cafe, s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng qu\u00e9t m\u00e3 QR v\u00e0 nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng thanh to\u00e1n v\u00e0 mua h\u00e0ng t\u1ef1 \u0111\u1ed9ng.
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\"\"\/<\/figure>\n\n\n\n

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Ch\u1eafc ch\u1eafn, c\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 \u1edf Trung Qu\u1ed1c v\u1eabn c\u00f3 c\u00f4ng ngh\u1ec7 kh\u00e1 th\u1ea5p, kh\u00f4ng gi\u1ed1ng nh\u01b0 Amazon Go, s\u1eed d\u1ee5ng th\u1ecb gi\u00e1c m\u00e1y t\u00ednh \u0111\u1ec3 nh\u1eadn ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi mua \u0111ang mua ngo\u00e0i c\u1eeda h\u00e0ng (m\u1eb7c d\u00f9 n\u00f3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt). Bingobox d\u1ef1a tr\u00ean c\u00e1c th\u1ebb RFID, \u0111\u01b0\u1ee3c d\u00e1n tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng. Tao Cafe c\u0169ng s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 lo\u1ea1i h\u1ec7 th\u1ed1ng g\u1eafn th\u1ebb \u0111\u1ec3 nh\u1eadn d\u1ea1ng c\u00e1c m\u1eb7t h\u00e0ng, m\u1eb7c d\u00f9 Alibaba kh\u00f4ng ti\u1ebft l\u1ed9 chi ti\u1ebft c\u1ee5 th\u1ec3 t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, theo m\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a c\u00f4ng ty.
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C\u0169ng c\u00f3 nh\u1eefng tr\u1ee5c tr\u1eb7c, nh\u01b0 th\u1eddi gian Bingobox qu\u00e1 n\u00f3ng trong m\u1ed9t tu\u1ea7n h\u00e8 n\u00f3ng n\u1ef1c \u1edf Th\u01b0\u1ee3ng H\u1ea3i.
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Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng \u0111i\u1ec1u s\u1eafp x\u1ea3y ra – ngay c\u1ea3 nh\u1eefng nh\u00e0 h\u00e0ng kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 c\u0169ng xu\u1ea5t hi\u1ec7n \u1edf Trung Qu\u1ed1c. N\u1ebfu b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, c\u00e1c th\u1eed nghi\u1ec7m nh\u01b0 Bingobox v\u00e0 Tao Cafe cho th\u1ea5y c\u00e1ch thanh to\u00e1n di \u0111\u1ed9ng, kh\u00f3a m\u00e3 k\u00edch ho\u1ea1t m\u00e3 QR v\u00e0 nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u1ea3m chi ph\u00ed nh\u00e2n vi\u00ean c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.
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T\u1ef1 ki\u1ec3m tra (Self-checkout)<\/strong>
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T\u1ef1 ki\u1ec3m tra l\u00e0 kh\u00f4ng m\u1edbi, nh\u01b0ng \u1edf Trung Qu\u1ed1c, \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t, nh\u1edd v\u00e0o WeChat, \u1ee9ng d\u1ee5ng nh\u1eafn tin x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf n\u01b0\u1edbc n\u00e0y. \u0110\u1eb7c bi\u1ec7t, t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t c\u1ee7a WeChat – \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 \u201cprograms mini\u201d – cho ph\u00e9p c\u00e1c c\u1eeda h\u00e0ng ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eb9 c\u1ee7a ri\u00eang h\u1ecd b\u00ean trong WeChat. Ti\u1ec7n \u00edch c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf \u201cprograms mini\u201d bao g\u1ed3m: cho thu\u00ea xe \u0111\u1ea1p, giao \u0111\u1ed3 \u0103n, ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0 t\u1ef1 ki\u1ec3m tra.
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Xem: WeChat mu\u1ed1n s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf \u0111\u1ec3 nh\u1ea5n l\u01b0u l\u01b0\u1ee3ng ngo\u1ea1i tuy\u1ebfn
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Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 ki\u1ec3m tra c\u0169, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh mini t\u1ef1 ki\u1ec3m tra c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea7n c\u1ee9ng b\u1ed5 sung. Thay v\u00e0o \u0111\u00f3, m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c x\u1eed l\u00fd th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea1i B\u1eafc Kinh, m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb \u0111\u00e3 tri\u1ec3n khai h\u1ec7 th\u1ed1ng t\u1ef1 ki\u1ec3m tra do WeChat cung c\u1ea5p. Sau khi qu\u00e9t c\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 thanh to\u00e1n qua WeChat Pay, kh\u00e1ch h\u00e0ng c\u1ee7a Huaguan c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi c\u1eeda h\u00e0ng qua l\u00e0n t\u1ed1c h\u00e0nh sau khi hi\u1ec3n th\u1ecb m\u00e3 QR x\u00e1c minh cho nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tr\u00e1i sang ph\u1ea3i: 1) H\u01b0\u1edbng d\u1eabn thanh to\u00e1n: qu\u00e9t, thanh to\u00e1n, tho\u00e1t qua l\u00e0n t\u1ed1c h\u00e0nh 2) Th\u00eam c\u00e1c m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng.
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T\u1ea5t nhi\u00ean, \u00fd t\u01b0\u1edfng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 t\u1ef1 ki\u1ec3m tra l\u00e0 kh\u00f4ng m\u1edbi. Walmart, ch\u1eb3ng h\u1ea1n, c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u201cScan & Go\u201d ri\u00eang \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh c\u00e1c l\u00e0n thanh to\u00e1n. Tuy nhi\u00ean, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mini ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n h\u01a1n c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t v\u00ec ch\u00fang l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a WeChat – kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n c\u1ea3 \u1ee9ng d\u1ee5ng Android v\u00e0 iOS \u0111\u1ec3 ph\u1ee7 s\u00f3ng th\u1ecb tr\u01b0\u1eddng. Ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i c\u0169ng li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, WeChat c\u0169ng h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.
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\u0110\u00f3 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ee7a h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb Trung Qu\u1ed1c m\u00e0 kh\u00f4ng c\u00f3 \u1edf n\u01a1i kh\u00e1c: c\u00e1c n\u1ec1n t\u1ea3ng si\u00eau t\u1eadp trung c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, d\u1ecbch v\u1ee5 ngo\u1ea1i tuy\u1ebfn, thanh to\u00e1n, nh\u01b0 l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p WeChat – Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Bi\u1ebfn l\u01b0u l\u01b0\u1ee3ng WeChat th\u00e0nh l\u01b0u l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed9ng \u00a0xung quanh khu v\u1ef1c c\u1eeda h\u00e0ng<\/strong>
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\"\"\/<\/figure>\n\n\n\n

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Ngo\u00e0i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c F & B c\u0169ng \u0111ang th\u1eed nghi\u1ec7m c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 ngo\u1ea1i tuy\u1ebfn.
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V\u00ed d\u1ee5, Starbucks \u0111ang h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi WeChat \u0111\u1ec3 cho ph\u00e9p t\u1eb7ng qu\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cSay It with Starbucks\u201d, Ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf c\u1ee7a c\u00e1c qu\u00e1n c\u00e0 ph\u00ea cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua cho b\u1ea1n b\u00e8 nh\u1eefng t\u00e1ch \u201cc\u00e0 ph\u00ea s\u1ed1\u201d v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u1ea1i qu\u1ea7y tr\u1ef1c ti\u1ebfp. \u1ede m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc m\u00e0 vi\u1ec7c t\u1eb7ng qu\u00e0 l\u00e0 m\u1ed9t chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a (nh\u01b0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ednh n\u0103ng g\u00f3i m\u00e0u \u0111\u1ecf ph\u1ed5 bi\u1ebfn c\u1ee7a WeChat), th\u1ebb qu\u00e0 t\u1eb7ng k\u1ef9 thu\u1eadt s\u1ed1 Starbuck \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m nh\u1ea5n.<\/p>\n\n\n\n

Theo m\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a c\u00f4ng ty, ch\u01b0\u01a1ng tr\u00ecnh mini c\u1ee7a Starbuck \u0111\u00e3 ghi nh\u1eadn \u200b\u200b2 tri\u1ec7u giao d\u1ecbch – mua h\u00e0ng v\u00e0 chuy\u1ec3n giao tr\u1ef1c ti\u1ebfp qu\u00e0 t\u1eb7ng k\u1ef9 thu\u1eadt s\u1ed1 – gi\u1eefa ng\u00e0y ra m\u1eaft th\u00e1ng 2 v\u00e0 k\u1ebft th\u00fac th\u00e1ng 6.
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\"\"\/<\/figure>\n\n\n\n

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Gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ebb \u0111i\u1ec7n t\u1eed nh\u01b0ng c\u00f3 ti\u1ec1n k\u00e8m theo.<\/strong><\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng b\u00e1n h\u00e0ng ngo\u1ea1i tuy\u1ebfn. V\u00ed d\u1ee5 KFC c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf \u0111\u1ec3 c\u1eaft gi\u1ea3m h\u00e0ng \u0111\u1ee3i b\u00ean trong c\u1eeda h\u00e0ng. Thay v\u00ec mua t\u1ea1i c\u1eeda h\u00e0ng, n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t m\u00f3n \u0103n tr\u01b0\u1edbc th\u1eddi h\u1ea1n nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng KFC m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn. M\u1eb7c d\u00f9 \u0111\u01a1n gi\u1ea3n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf c\u1ee7a KFC v\u00e0 Starbuck cho th\u1ea5y c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn m\u1edbi c\u00f3 th\u1ec3 ph\u00e2n lu\u1ed3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn v\u00e0o c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf (v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 l\u00e0 l\u01b0u l\u01b0\u1ee3ng WeChat n\u00f3i tr\u00ean).<\/p>\n\n\n\n

L\u01b0u tr\u1eef nh\u01b0 c\u00e1c n\u00fat trong h\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n<\/strong>
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C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u, \u00fd t\u01b0\u1edfng giao h\u00e0ng trong m\u1ed9t ng\u00e0y l\u00e0 m\u1edbi l\u1ea1. H\u00f4m nay, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao trong v\u00f2ng m\u1ed9t gi\u1edd.<\/p>\n\n\n\n

T\u1ea1i Trung Qu\u1ed1c, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang t\u00edch h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. Alibaba c\u00f3 m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb c\u00f3 t\u00ean Hema c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng t\u1ea1p h\u00f3a cho kh\u00e1ch h\u00e0ng trong 30 ph\u00fat. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 \u0111\u00e3 bi\u1ebfn m\u1ed7i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u00e0nh m\u1ed9t trung t\u00e2m ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment center) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong b\u00e1n k\u00ednh 3 km.<\/p>\n\n\n\n

Gi\u1eef vi\u1ec7c giao h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 m\u1ed9t b\u1ea5t l\u1ee3i, v\u00ec kh\u00f4ng ph\u1ea3i m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u s\u1ed1ng trong v\u00f2ng ba km c\u1ee7a Hema (ch\u01b0a). Cho \u0111\u1ebfn nay, Alibaba \u0111\u00e3 m\u1edf 13 c\u1eeda h\u00e0ng Hema \u1edf B\u1eafc Kinh, Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 Ninh Ba.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Nh\u00e2n vi\u00ean c\u1ee7a Hema thu th\u1eadp c\u00e1c m\u1eb7t h\u00e0ng giao h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng trong c\u00e1c t\u00fai m\u00e0u xanh l\u00e1 c\u00e2y v\u00e0 m\u00e0u xanh s\u00e1ng tr\u01b0\u1edbc khi g\u1eedi ch\u00fang l\u00ean m\u1ed9t b\u0103ng chuy\u1ec1n \u0111\u1ec3 x\u1eed l\u00fd. \u1ea2nh t\u00edn d\u1ee5ng: C\u00f4ng ngh\u1ec7 \u1edf Ch\u00e2u \u00c1.<\/p>\n\n\n\n

Nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m tr\u1ef1c ti\u1ebfp th\u00e0nh trung t\u00e2m h\u1eadu c\u1ea7n. Th\u01b0\u01a1ng hi\u1ec7u may m\u1eb7c Nh\u1eadt B\u1ea3n Uniqlo \u0111\u00e3 tung ra xe b\u00e1n t\u1ea3i t\u1ea1i c\u1eeda h\u00e0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c v\u00e0o \u0111\u1ea7u n\u0103m nay \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 giao h\u00e0ng, v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng \u1edf nh\u00e0 khi g\u00f3i h\u00e0ng \u0111\u1ebfn (\u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u1edf Trung Qu\u1ed1c t\u0103ng g\u1ea5p \u0111\u00f4i g\u00f3i).
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M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u1ed9t ph\u00e1, xe b\u00e1n t\u1ea3i t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ee9c k\u00e9o m\u1edbi \u1edf Trung Qu\u1ed1c khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng giao h\u00e0ng c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t c\u0103ng th\u1eb3ng trong c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, nh\u01b0 Singles Day, ng\u00e0y l\u1ec5 mua s\u1eafm l\u1edbn nh\u1ea5t \u1edf Trung Qu\u1ed1c.
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Trung t\u00e2m tr\u1ea3i nghi\u1ec7m<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

M\u1ed9t trong nh\u1eefng trung t\u00e2m kinh nghi\u1ec7m c\u1ee7a JD t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i. \u1ea2nh t\u00edn d\u1ee5ng: C\u00f4ng ngh\u1ec7 \u1edf Ch\u00e2u \u00c1.<\/p>\n\n\n\n

V\u1edbi h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 c\u00f3 s\u1eb5n tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay, th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ngo\u1ea1i tuy\u1ebfn l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u1ee9 \u0111\u1ed9c \u0111\u00e1o. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u01b0 JD v\u00e0 Xiaomi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3n l\u00fd c\u00e1c ph\u00f2ng tr\u01b0ng b\u00e0y truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n, t\u1ea1i c\u00e1c trung t\u00e2m tr\u1ea3i nghi\u1ec7m JD, ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 th\u1eed v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed kh\u00e1c nhau, nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Trong khi \u0111\u00f3, nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi ngay b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Gi\u00e1 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m JD c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 giao d\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng m\u00e0 kh\u00f4ng m\u1ea5t gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n\n\n\n

C\u00e1c trung t\u00e2m tr\u1ea3i nghi\u1ec7m c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf, c\u0169ng nh\u01b0 t\u00f9y ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m theo v\u1ecb tr\u00ed c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 v\u1ea1ch ra nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m [v\u00e0] th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u1ed5 bi\u1ebfn \u1edf nh\u1eefng khu v\u1ef1c n\u00e0o, m\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a JD n\u00f3i v\u1edbi Tech in Asia. B\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 cung c\u1ea5p m\u1ed9t giao di\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 l\u01b0u tr\u1eef kho h\u00e0ng t\u1ed3n kho, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng kh\u00e1 t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n

Trong khi mua s\u1eafm ngo\u1ea1i tuy\u1ebfn, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng JD, \u0111\u1ec3 qu\u00e9t ho\u1eb7c ch\u1ee5p \u1ea3nh c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u1ee8ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Alibaba c\u0169ng h\u1ed7 tr\u1ee3 ch\u1ee9c n\u0103ng n\u00e0y.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

M\u1ee9c \u0111\u1ed9 t\u00edch h\u1ee3p online-to-offline \u0111\u00f3 s\u1ebd ch\u1ec9 t\u0103ng l\u00ean khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c ng\u00e0y c\u00e0ng tinh vi. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t do PwC th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 9 n\u0103m ngo\u00e1i, 70% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd coi th\u1eddi gian th\u1ef1c, c\u00e1 nh\u00e2n h\u00f3a cung c\u1ea5p cho m\u1ed9t thu\u1ed9c t\u00ednh quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng. C\u00f3 th\u1ec3 xem v\u00e0 \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m tr\u00ean m\u00e0n h\u00ecnh trong khi mua s\u1eafm c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng kho\u1ea3ng 70 ph\u1ea7n tr\u0103m.<\/p>\n\n\n\n

Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 Trung Qu\u1ed1c nh\u01b0 Alibaba v\u00e0 Xiaomi s\u1ebd c\u00f3 c\u00e1c ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt \u0111\u1ec3 theo k\u1ecbp, nh\u01b0ng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng h\u01a1n c\u00f3 th\u1ec3 ph\u1ea3i h\u1ee3p t\u00e1c ho\u1eb7c t\u0103ng g\u1ea5p \u0111\u00f4i trong ph\u1ea7n ph\u1ee5 tr\u1ee3 c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi tr\u1ecb tr\u01b0\u1eddng.
<\/p>\n\n\n\n

Ngu\u1ed3n  Tech in Asia 2017.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ng\u00f4i, v\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng Trung Qu\u1ed1c ch\u1ed1ng l\u1ea1i c\u00f4ng ngh\u1ec7? Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00e0 kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 – nh\u1edd thanh to\u00e1n di \u0111\u1ed9ng v\u00e0 h\u1eadu c\u1ea7n nhanh ch\u00f3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng […]<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-o2o","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":1,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":563,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/100\/revisions\/563"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/itan.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}