{"id":228,"date":"2020-10-09T15:01:26","date_gmt":"2020-10-09T08:01:26","guid":{"rendered":"http:\/\/itan.vn\/?p=228"},"modified":"2025-09-06T13:55:30","modified_gmt":"2025-09-06T13:55:30","slug":"14-cau-chuyen-thang-cong-tu-mo-hinh-ban-hang-truc-tiep-direct-to-consumer-d2c","status":"publish","type":"post","link":"http:\/\/itan.vn\/index.php\/2020\/10\/09\/14-cau-chuyen-thang-cong-tu-mo-hinh-ban-hang-truc-tiep-direct-to-consumer-d2c\/","title":{"rendered":"14 C\u00e2u chuy\u1ec7n th\u00e0ng c\u00f4ng t\u1eeb m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp Direct-to-Consumer (D2C)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<!-- divi:paragraph --><\/p>\n<p>Ng\u00e0y nay, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i v\u1ec1 s\u1ef1 \u0111\u1ed9t ph\u00e1 \u0111ang g\u00e2y ch\u1ea5n \u0111\u1ed9ng ng\u00e0nh b\u00e1n l\u1ebb &#8211; c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd t\u1ef1 x\u00e2y d\u1ef1ng, ti\u1ebfp th\u1ecb, b\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eefng \u0111\u01a1n v\u1ecb trung gian. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u0111ang thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi mua s\u1eafm. Trong qu\u00e1 tr\u00ecnh n\u00e0y, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb b\u1ed9t gi\u1eb7t \u0111\u1ebfn gi\u00e0y th\u1ec3 thao, \u0111ang thay \u0111\u1ed5i ho\u00e0n to\u00e0n s\u1edf th\u00edch v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Sau \u0111\u00e2y l\u00e0 14 c\u00f4ng ty tri\u1ec3n khai m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng th\u1ed1ng tr\u1ecb internet h\u1eadu dot-com nh\u01b0: Amazon, Facebook, Google, Instagram v\u00e0 Kickstarter. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n th\u1ed1ng tr\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram c\u1ee7a h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf v\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau cao h\u01a1n, t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Nh\u01b0ng \u0111i\u1ec1u g\u00ec khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng? N\u00e0o ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>C\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (D2C) s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi mua m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi trung gian kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty D2C b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng truy\u1ec1n th\u1ed1ng v\u00e0 duy tr\u00ec quy\u1ec1n ki\u1ec3m so\u00e1t t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i \u0111\u1ed1i v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd, c\u00e1c nh\u00e3n h\u00e0ng D2C c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i, t\u1eeb v\u1eadn chuy\u1ec3n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1eadt l\u00fd, \u0111\u1ebfn vi\u1ec7c m\u1edf c\u00e1c c\u1eeda h\u00e0ng m\u1ecdc l\u00ean ch\u1edbp nho\u00e1ng \u201cpop-up shop\u201d. H\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111\u1ec3 ti\u1ebfp x\u00fac.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 v\u1ecb tr\u00ed t\u1ed1t n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t v\u1ec1\u00a0 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u1ec7m, dao c\u1ea1o r\u00e2u, gi\u00e0y d\u00e9p, v.v. H\u1ecd \u0111ang c\u1ea1nh tranh b\u1eb1ng c\u00e1ch xem x\u00e9t l\u1ea1i kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea3 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Casper \u0111ang tham gia v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ec7m; Dollar Shave Club v\u00e0 Harry\u2019s \u0111ang tham gia v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p dao c\u1ea1o r\u00e2u; v\u00e0 The Honest Company \u0111ang t\u0103ng c\u01b0\u1eddng ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m l\u00e0m s\u1ea1ch v\u00e0 tr\u1ebb em. M\u1ed9t s\u1ed1 c\u00f4ng ty D2C n\u00e0y, nh\u01b0 Soylent, \u0111ang x\u00e2y d\u1ef1ng c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>T\u1ea5t nhi\u00ean, trong m\u00f4 h\u00ecnh n\u00e0y, kh\u00f4ng c\u00f3 c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o m\u00e0 c\u00f3 th\u1ec3 to h\u01a1n Amazon v\u00e0 m\u1ecdi c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u ph\u1ea3i \u0111\u01b0a Amazon v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u00ecm ra c\u00e1ch s\u1eed d\u1ee5ng Amazon \u0111\u1ec3 ph\u00e2n ph\u1ed1i (m\u1ed9t ph\u1ea7n) s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ho\u1eb7c t\u1ea1o ra c\u00e1c ng\u00e1ch kh\u00e1c xa th\u1ecb tr\u01b0\u1eddng c\u1ee7a Amazon.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>Trong ph\u00e2n t\u00edch n\u00e0y, ch\u00fang t\u00f4i xem x\u00e9t c\u00e1ch th\u1ee9c nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1ecf b\u00e9 n\u00e0y \u0111\u00e3 l\u00e0m n\u00ean \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh b\u1ed1n l\u0129nh v\u1ef1c r\u1ed9ng l\u1edbn m\u00e0 c\u00e1c c\u00f4ng ty n\u00e0y t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t &#8211; trong <strong>thi\u1ebft k\u1ebf<\/strong>, c\u00e1ch h\u1ecd <strong>tung ra s\u1ea3n ph\u1ea9m<\/strong>, t\u1ea1o ra<strong> tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 c\u00e1ch h\u1ecd <strong>lan truy\u1ec1n s\u1ea3n ph\u1ea9m<\/strong>.<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:paragraph --><\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch c\u00e1c c\u00f4ng ty D2C l\u00e0m t\u1ed1t nh\u1ea5t:<\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:list --><\/p>\n<ul>\n<li>C\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty D2C thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn s\u1ef1 \u0111\u01a1n gi\u1ea3n trong m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m th\u00e0nh sang tr\u1ecdng\n<ul>\n<li>C\u00e1ch Casper b\u00e1n \u0111\u01b0\u1ee3c 100 tri\u1ec7u \u0111\u00f4 la n\u1ec7m b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf l\u1ef1a ch\u1ecdn<\/li>\n<li>T\u1ea1i sao s\u1ef1 ph\u00e1t tri\u1ec3n tr\u1edf l\u1ea1i c\u1ee7a dao c\u1ea1o l\u1ea1i thu h\u00fat \u0111\u01b0\u1ee3c 1 tri\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a Harry trong hai n\u0103m<\/li>\n<li>\u0110\u00f4i gi\u00e0y th\u1ec3 thao \u0111\u01a1n gi\u1ea3n, kh\u00f4ng trang tr\u00ed \u0111\u00e3 bi\u1ebfn Allbirds tr\u1edf th\u00e0nh c\u00f4ng ty tr\u1ecb gi\u00e1 1,4 t\u1ef7 \u0111\u00f4 la<\/li>\n<li>C\u00e1ch Bonobos bi\u1ebfn m\u1ed9t chi\u1ebfc qu\u1ea7n t\u1ed1t th\u00e0nh m\u1ed9t doanh nghi\u1ec7p tr\u1ecb gi\u00e1 310 tri\u1ec7u \u0111\u00f4 la<\/li>\n<li>C\u00e1ch BarkBox x\u00e2y d\u1ef1ng c\u00f4ng ty h\u01a1n 150 tri\u1ec7u \u0111\u00f4 la \/ n\u0103m ch\u1ec9 v\u1edbi m\u1ed9t chi\u1ebfc h\u1ed9p \u0111\u01a1n gi\u1ea3n<\/li>\n<li>Chi\u1ebfc qu\u1ea7n \u0111\u00f9i \u0111\u00e3 gi\u00fap Chubbies tr\u1edf th\u00e0nh doanh nghi\u1ec7p 40 tri\u1ec7u \u0111\u00f4 la \/ n\u0103m<\/li>\n<li>S\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u1ea9y Bombas l\u00ean 100 tri\u1ec7u \u0111\u00f4 la doanh thu h\u00e0ng n\u0103m<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/divi:list --> <!-- divi:list --><\/p>\n<ul>\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd: C\u00e1ch nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t chia s\u1ebb t\u01b0 duy h\u00e0ng lo\u1ea1t\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a Casper \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u1ec7m<\/li>\n<li>C\u00e1ch Harry thu h\u00fat 100.000 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch ch\u1edd email m\u1edbi c\u1ee7a dao c\u1ea1o r\u00e2u<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng blog gi\u00fap Glossier 1,5 tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi ra m\u1eaft<\/li>\n<li>T\u1ea1i sao Jessica Alba c\u1ee7a The Honest Company l\u00e0 lo\u1ea1i ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u1ed5i ti\u1ebfng t\u1ed1t nh\u1ea5t<\/li>\n<li>Soylent \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ef1c ph\u1ea9m b\u00e1n nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ea1ng SaaS nh\u01b0 th\u1ebf n\u00e0o<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o BarkBox t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean 600.000 ng\u01b0\u1eddi trong th\u1eddi gian ng\u1eafn<\/li>\n<li>C\u00e1ch Bombas qu\u1ea3ng b\u00e1 vi\u1ec7c kinh doanh v\u1edb c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t s\u1ee9 m\u1ec7nh<\/li>\n<\/ul>\n<\/li>\n<li>X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n: C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n end-to-end\n<ul>\n<li>T\u1ea1i sao Bonobos l\u1ea1i nh\u1eafm \u0111\u1ebfn (v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c) x\u1ebfp h\u1ea1ng &#8220;tuy\u1ec7t v\u1eddi&#8221; 90% + tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c email d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd<\/li>\n<li>C\u1ed9ng \u0111\u1ed3ng h\u01a1n 28.000 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd g\u1ed3m nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u00e1m \u1ea3nh \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Soylent<\/li>\n<li>T\u1ea1i sao Casper khi\u1ebfn vi\u1ec7c tr\u1ea3 l\u1ea1i n\u1ec7m c\u1ee7a h\u1ecd r\u1ebb h\u01a1n t\u1eeb 100 \u0111\u1ebfn 200 \u0111\u00f4 la<\/li>\n<li>Th\u1ee3 m\u00e1y \u0111i\u1ec1u khi\u1ec3n t\u1ef7 l\u1ec7 duy tr\u00ec 30% + t\u1ed1t nh\u1ea5t trong ng\u00e0nh c\u1ee7a Dollar Shave Club trong hai n\u0103m<\/li>\n<li>Warby Parker c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng kh\u00e1m m\u1eaft tr\u1ecb gi\u00e1 5 t\u1ef7 \u0111\u00f4 la<\/li>\n<li>C\u00e1ch \u0111\u1ed1i s\u00e1nh t\u00f4ng m\u00e0u da c\u1ee7a Glossier th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn<\/li>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng 100 tri\u1ec7u \u0111\u00f4 la m\u00e0 MVMT \u0111\u00e3 ph\u00e1t minh l\u1ea1i \u0111\u1ed3ng h\u1ed3<\/li>\n<\/ul>\n<\/li>\n<li>Tr\u1edf n\u00ean lan truy\u1ec1n: C\u00e1ch bi\u1ebfn s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 lan truy\u1ec1n v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c SEO t\u00edch c\u1ef1c c\u1ee7a Casper gi\u00fap th\u00fac \u0111\u1ea9y 378.000 l\u01b0\u1ee3t truy c\u1eadp trang web m\u1ed7i th\u00e1ng<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb1ng sau video lan truy\u1ec1n h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem c\u1ee7a Dollar Shave Club<\/li>\n<li>C\u00e1ch m\u1ed9t CTA th\u00fac \u0111\u1ea9y h\u01a1n 56.500 video do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, t\u1ea5t c\u1ea3 \u0111\u1ec1u li\u00ean k\u1ebft tr\u1edf l\u1ea1i Warby Parker<\/li>\n<li>Nh\u00f3m c\u1ee7a Glossier g\u1ed3m 1,7 tri\u1ec7u ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf v\u00e0 c\u00e1ch h\u1ecd th\u00fac \u0111\u1ea9y 70% s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty<\/li>\n<li>Infographic duy nh\u1ea5t \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 20.000 kh\u00e1ch h\u00e0ng c\u1ee7a Everlane v\u00e0 gi\u00fap h\u1ecd b\u00e1n h\u1ebft \u00e1o thun<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a Honest Company thu h\u00fat h\u01a1n 100.000 l\u01b0\u1ee3t truy c\u1eadp t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc \u0111\u00f3<\/li>\n<li>C\u00e1ch BarkBox s\u1eed d\u1ee5ng s\u1ef1 h\u00e0i h\u01b0\u1edbc l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][et_pb_contact_form email=&#8221;ndnlong2512@gmail.com&#8221; 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