{"id":116,"date":"2019-12-27T16:12:19","date_gmt":"2019-12-27T16:12:19","guid":{"rendered":"http:\/\/itan.vn\/?p=116"},"modified":"2025-09-06T13:55:30","modified_gmt":"2025-09-06T13:55:30","slug":"ba-cau-chuyen-nguoi-tay-lam-digital-transformation","status":"publish","type":"post","link":"https:\/\/itan.vn\/index.php\/2019\/12\/27\/ba-cau-chuyen-nguoi-tay-lam-digital-transformation\/","title":{"rendered":"Ba c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi T\u00e2y l\u00e0m Digital Transformation"},"content":{"rendered":"\n<p>Tr\u01b0\u1edbc khi \u0111i v\u00e0o vai tr\u00f2 c\u1ee7a IT &amp; Finance trong Digital\nTransformation trong s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi ng\u00e0y 20\/07\/2019, xin chia s\u1ebb v\u1edbi m\u1ecdi ng\u01b0\u1eddi\nv\u1ec1 b\u00e0i vi\u1ebft c\u0169ng kh\u00e1 l\u00e2u v\u1ec1 &#8220;<strong><em>Ba c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi T\u00e2y\nl\u00e0m Digital Transformation&#8221; <\/em><\/strong>\u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i\ns\u1ed1.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean ph\u1ea3i k\u1ec3 \u0111\u1ebfn Starbucks m\u1ed9t c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i\nti\u1ebfng th\u1ebf gi\u1edbi, \u0111\u00e1ng gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la trong ng\u00e0nh b\u00e1n l\u1ebb. Nh\u01b0ng gi\u1edd \u0111\u00e2y h\u1ecd\n\u0111\u00e3 bi\u1ebfn \u0111\u1ed5i s\u1ed1 h\u00f3a (<em>Digital Transformation)<\/em>, kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0\nc\u00e0 ph\u00ea n\u1eefa, Starbucks gi\u1edd \u0111\u00e2y bi\u1ebfn th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7. <strong>Adam Brotman \u2013 Chief\nDigital Officer c\u1ee7a Starbucks<\/strong> chia s\u1ebb: \u201cnh\u1eefng g\u00ec m\u00e0 h\u1ecd l\u00e0m trong s\u1ed1 h\u00f3a l\u00e0\n\u0111\u1ec3 n\u00e2ng cao, t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o s\u1ed1 h\u00f3a, ch\u1ec9 theo c\u00e1ch m\u00e0\nch\u1ec9 Starbucks m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c\u201d, th\u00f4ng qua vi\u1ec7c h\u00ecnh th\u00e0nh n\u00ean trung t\u00e2m \u01b0\u01a1m\nm\u1ea7m c\u00f4ng ngh\u1ec7 \u201cStarbucks Digital Ventures (SDV)\u201d, n\u01a1i c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng\nt\u1ea1o, t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5\nnh\u01b0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p \u0111\u1eb7t n\u01b0\u1edbc u\u1ed1ng, thanh to\u00e1n ti\u1ec1n c\u00e0 ph\u00ea tr\u01b0\u1edbc khi\nt\u1edbi qu\u00e1n, gi\u00fap cho kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i, v\u00e0 Starbucks c\u0169ng c\u00f3 th\u1ec3 ph\u1ee5c\nv\u1ee5 t\u1ed1t h\u01a1n. Hay m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c, v\u1ec1 s\u1ef1 chia s\u1ebb \u00fd t\u01b0\u1edfng g\u00f3p \u00fd \u0111\u01b0\u1ee3c th\u1ef1c\nhi\u1ec7n tr\u00ean facebook, k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 50 ng\u00e0n ph\u1ea3n h\u1ed3i, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap\nStarbucks \u0111i \u0111\u00fang h\u01b0\u1edbng , \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 mong ch\u1edd c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng t\u00ednh\ntr\u1ea3i nghi\u1ec7m, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, c\u00e1c \u01b0u\n\u0111\u00e3i khi th\u01b0\u1edfng th\u1ee9c th\u1ee9c u\u1ed1ng t\u1ea1i Starbucks.<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n th\u1ee9 hai v\u1ec1 \u0111\u1ea1i gia b\u00e1n l\u1ebb Walmart, v\u00e0o n\u0103m 2011, \u0111\u1ee9ng\ntr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 Amazon v\u01b0\u1ee3t m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng online, bu\u1ed9c h\u1ecd ph\u1ea3i thay \u0111\u1ed5i,\nx\u00e2y d\u1ef1ng n\u00ean Walmart Lab t\u1eadp trung c\u00e1c \u201csi\u00eau nh\u00e2n\u201d, cho ph\u00e9p c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c\n\u201cKh\u1eddi nghi\u1ec7p, tr\u1ea3i nghi\u1ec7m v\u00e0 linh ho\u1ea1t\u201d, cu\u1ed1i c\u00f9ng h\u1ecd nh\u1eadn ra t\u1ea7m quan tr\u1ecdng\nc\u1ee7a d\u1eef li\u1ec7u, <strong>Douglas Mcmillon\u2019s \u2013 CEO \u2013 Walmart<\/strong>chia s\u1ebb \u201cWalmart c\u00f3 h\u01a1n\n30 petabyte th\u00f4ng tin mua s\u1eafm, trong nhi\u1ec1u n\u0103m d\u1eef li\u1ec7u gi\u00fap ch\u00fang t\u00f4i \u0111i\u1ec1u h\u00e0nh\nc\u00e1c c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u00e2y gi\u1edd, n\u00f3 gi\u00fap ch\u00fang t\u00f4i c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i\nnghi\u1ec7m mua s\u1eafm, theo c\u00e1ch m\u00e0 ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n. S\u1eed d\u1ee5ng\nkho d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, Walmart c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c g\u00f3i h\u00e0ng c\u00f3 li\u00ean quan,\nphi\u1ebfu mua h\u00e0ng, thanh to\u00e1n \u0111\u01a1n gi\u1ea3n, th\u00f4ng tin c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t. Walmart\nth\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u00e1 nh\u00e2n, l\u1ecbch s\u1eed t\u00ecm\nki\u1ebfm, c\u00e1c t\u01b0\u01a1ng t\u00e1c website kh\u00e1c nhau, c\u0169ng nh\u01b0 theo d\u1ea5u tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng\nm\u1ea1ng x\u00e3 h\u1ed9i.\u201d Walmart k\u1ebft h\u1ee3p gi\u1eefa th\u1ebf m\u1ea1nh c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, m\u1ea1ng l\u01b0\u1edbi\nph\u00e2n ph\u1ed1i v\u1edbi k\u00eanh online v\u00e0 tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng. Walmart c\u0169ng ch\u00ednh l\u00e0 c\u00e2u\nchuy\u1ec7n \u0111i\u1ec3n h\u00ecnh, c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 cho c\u00e1c c\u00f4ng ty mu\u1ed1n chuy\u1ec3n t\u1eeb\nkinh doanh offline sang online.<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n th\u1ee9 ba v\u1ec1 h\u00e3ng xe n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Volvo, h\u1ecd g\u1eb7p\nv\u1ea5n \u0111\u1ec1 v\u1ec1 trong vi\u1ec7c kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1c r\u1ee7i\nro khi kinh doanh th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 l\u00e0m sao \u0111\u1ec3 thay \u0111\u1ed5i m\u00e0\nkh\u00f4ng m\u1ea5t l\u00f2ng c\u00e1c \u0111\u1ea1i l\u00fd, d\u01b0\u1edbi \u00e1p l\u1ef1c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, c\u1ed9ng th\u00eam\nc\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, th\u00ec <strong>Timo Paulsson \u2013 Senior Manager\nOwnership Services and Brand Protection \u2013 VCC<\/strong> <strong>global <\/strong>nh\u1eadn \u0111\u1ecbnh r\u1eb1ng\n\u201cNg\u00e0y nay, b\u1ea1n kh\u00f4ng b\u00e1n m\u1ed9t chi\u1ebfc xe, m\u00e0 b\u1ea1n b\u00e1n m\u1ed9t gi\u1ea3i ph\u00e1p \u0111i l\u1ea1i, nh\u01b0ng\nt\u01b0\u01a1ng lai ch\u00fang t\u00f4i s\u1ebd b\u00e1n s\u1ef1 tr\u1ea3i nghi\u1ec7m\u201c. H\u1ecd chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh kinh doanh\n\u201cB2B\u201d sang m\u00f4 h\u00ecnh kinh doanh \u201cB2B + B2C\u201d, cho ph\u00e9p cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u1eeb\ntrung t\u00e2m c\u1ee7a Volvo t\u1edbi th\u1eb3ng kh\u00e1ch h\u00e0ng d\u00f9ng cu\u1ed1i, \u0111\u1ec3 \u0111\u1ea1t \u0111i\u1ec1u n\u00e0y h\u1ecd th\u1ef1c\nhi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn trong hai lo\u1ea1i: \u0110\u1ea7u ti\u00ean l\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 s\u1ed1 m\u1edbi nh\u01b0\nl\u00e0 h\u1ed7 tr\u1ee3 b\u00ean \u0111\u01b0\u1eddng, theo d\u00f5i xe b\u1ecb \u0111\u00e1nh c\u1eafp, c\u00e1c d\u1ecbch v\u1ee5 \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa nh\u01b0\nki\u1ec3m so\u00e1t c\u1eeda, kh\u1edfi \u0111\u1ed9ng l\u00f2 s\u01b0\u1edfi, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa , \u0111\u1ecbnh v\u1ecb xe h\u01a1i, c\u00e1c\nd\u1ecbch v\u1ee5 n\u00e0y s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media), t\u00ednh di \u0111\u1ed9ng\n(mobility), t\u00ednh li\u00ean k\u1ebft (connectedness) \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch\nh\u00e0ng. Lo\u1ea1i th\u1ee9 hai l\u00e0 c\u00e1ch d\u1ecbch v\u1ee5 s\u1ed1 n\u00e0y tri\u1ec3n khai tr\u00ean to\u00e0n c\u1ea7u, m\u1ee5c \u0111\u00edch\nx\u00f3a b\u1ecf kho\u1ea3ng c\u00e1ch kh\u00e1ch h\u00e0ng d\u00f9ng cu\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, h\u1ed7 tr\u1ee3 c\u00e1c\n\u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n th\u00f4ng qua c\u00e1c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd \u0111\u00f3\nm\u00e0 Volvo th\u1ef1c hi\u1ec7n bi\u1ebfn \u0111\u1ed5i s\u1ed1 h\u00f3a th\u00e0nh c\u00f4ng, hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m h\u00e0i\nl\u00f2ng \u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng, h\u01a1n n\u1eefa l\u00e0 thu \u0111\u01b0\u1ee3c th\u00eam chi ph\u00ed th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng\nc\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>T\u1eeb 3 c\u00e2u chuy\u1ec7n tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng bi\u1ebfn\n\u0111\u1ed5i s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p nh\u01b0 l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u2013 <strong>User\nexperience<\/strong> (Starbucks), c\u1ea3i ti\u1ebfn quy tr\u00ecnh nghi\u1ec7p v\u1ee5 \u2013 <strong>Operational\nprocess <\/strong>(Walmart), thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh \u2013 <strong>Business mode<\/strong>l\n(Vovol), v\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n l\u00e0 trang b\u1ecb c\u00e1c kh\u1ea3 n\u0103ng\nc\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 c\u1ee7a s\u1ed1 h\u00f3a -.<strong>Digital capabilities<\/strong>. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0\nb\u1ed9 khung 4 ch\u00e2n tr\u1ee5 do c\u00f4ng ty t\u01b0 v\u1ea5n to\u00e0n c\u1ea7u Capgemini Consulting \u0111\u01b0a ra cho\nc\u00e1c doanh nghi\u1ec7p khi th\u1ef1c hi\u1ec7n bi\u1ebfn \u0111\u1ed5i s\u1ed1 h\u00f3a.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/itan_digitaltransformation?source=note&amp;epa=HASHTAG\" target=\"_blank\" rel=\"noreferrer noopener\">#ITAN_DigitalTransformation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/digitaltransformation?source=note&amp;epa=HASHTAG\" target=\"_blank\" rel=\"noreferrer noopener\">#DigitalTransformation<\/a><\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.capgemini.com\/wp-content\/uploads\/2017\/07\/starbucks-23-04.pdf?fbclid=IwAR3UGLwg4ngnEsOsChcQItdg2q6B-WFLIuLwBwnm2AycOTDrV_R45O9DkPU\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi \u0111i v\u00e0o vai tr\u00f2 c\u1ee7a IT &amp; Finance trong Digital Transformation trong s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi ng\u00e0y 20\/07\/2019, xin chia s\u1ebb v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u1ec1 b\u00e0i vi\u1ebft c\u0169ng kh\u00e1 l\u00e2u v\u1ec1 &#8220;Ba c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi T\u00e2y l\u00e0m Digital Transformation&#8221; \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u0110\u1ea7u ti\u00ean ph\u1ea3i k\u1ec3 \u0111\u1ebfn Starbucks m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13,14],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-transformation","tag-dx"],"_links":{"self":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":1,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":560,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/116\/revisions\/560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}