{"id":223,"date":"2020-09-17T19:20:38","date_gmt":"2020-09-17T12:20:38","guid":{"rendered":"http:\/\/itan.vn\/?p=223"},"modified":"2025-09-06T13:55:30","modified_gmt":"2025-09-06T13:55:30","slug":"tai-sao-ban-hang-truc-tiep-d2c-lai-huu-ich-voi-doanh-nghiep-mua-covid19","status":"publish","type":"post","link":"https:\/\/itan.vn\/index.php\/2020\/09\/17\/tai-sao-ban-hang-truc-tiep-d2c-lai-huu-ich-voi-doanh-nghiep-mua-covid19\/","title":{"rendered":"T\u1ea1i sao b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (D2C) l\u1ea1i h\u1eefu \u00edch v\u1edbi doanh nghi\u1ec7p m\u00f9a covid19?"},"content":{"rendered":"\n<p>Cho \u0111\u1ebfn nay, di\u1ec5n bi\u1ebfn t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh covid19 ph\u1ee9c t\u1ea1p di\u1ec5n ra tr\u00ean to\u00e0n c\u1ea7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ec1n kinh k\u1ebf nghi\u00eam tr\u1ecdng, v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u \u0111\u1eadp t\u1eaft cho \u0111\u1ebfn khi vacxin \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u. \u0110\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi t\u00ecnh h\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh quan t\u00e2m \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng Online, trong \u0111\u00f3 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m.<\/p>\n\n\n\n<p>Direct to Customer &#8211; #D2C ho\u1eb7c #DTC b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng th\u00f4ng qua c\u00e1c nh\u00e0 trung gian nh\u01b0 \u0111\u1ea1i l\u00fd, ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng nh\u01b0: Glossier, Everlane, Casper, Allbirds, Dollar Shaving Club, Bonobos, Blue Apron, Away&#8230;T\u1ea1i Vi\u1ec7t Nam, m\u00f4 h\u00ecnh kinh doanh n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng nh\u01b0 Canifa, Juno, Vitayes, Saffron&#8230;<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed c\u00e1c kh\u00e2u trung gian, chi ph\u00ed kho b\u00e3i, v\u1eadn chuy\u1ec3n &#8230; D2C c\u00f2n mang l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nh\u01b0 ki\u1ec5m so\u00e1t \u0111\u01b0\u1ee3c vi\u1ec7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1edd s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp m\u00e0 nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p \u0111\u01b0\u1ee3c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u00fang nhu c\u1ea7u nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n, thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb, ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 b\u00f3c t\u00e1ch r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng ch\u00ednh l\u00e0m sao \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ea1o s\u1ef1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t, c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch g\u00e2y s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, website, forum, mobile app, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec3n t\u1eed&#8230; nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ecf qua c\u00e1c \u0111i\u1ec3m ph\u00e2n ph\u1ed1i \u0111\u1ea7u cu\u1ed1i, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 m\u00f4 h\u00ecnh D\u01b0\u1ee3c th\u00ec ng\u01b0\u1eddi mua h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u c\u00e1c \u0111i\u1ec3m b\u00e1n nh\u00e0 thu\u1ed1c, m\u00f4 h\u00ecnh b\u00e1n s\u1eefa, b\u00e1n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t ph\u1ee5c thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ea1i l\u00fd b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng mua m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m v\u1edbi chi ph\u00ed th\u1ea5p kh\u00f4ng th\u1ec3 n\u00e0o giao h\u00e0ng t\u1eadn n\u01a1i. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn doanh nghi\u1ec7p c\u1ea7n s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u1eddi gi\u1eefa vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng c\u00e1c \u0111\u1ed1i t\u00e1c trung gian s\u00e1t \u0111\u1ea7u cu\u1ed1i, v\u00e0 v\u1eabn ti\u1ebfp c\u1eadn hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>S\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 trao \u0111\u1ed5i t\u01b0\u01a1ng t\u00e1c gi\u1eefa t\u1ed5ng c\u00f4ng ty v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd, \u0111i\u1ec3m b\u00e1n l\u1ebb th\u00f4ng qua c\u00e1c k\u1ebft n\u1ed1i nh\u01b0 Mobile App \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i, qu\u1ea3n l\u00fd kho, qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng \u0111\u1ec3 theo d\u00f5i c\u00e1c \u0111\u01a1n h\u00e0ng, th\u00f4ng tin ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, doanh thu c\u1ee7a \u0111\u1ea1i l\u00fd, v\u00e0 ph\u1ea3n h\u1ed3i ngay c\u00e1c than phi\u1ec1n trong ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c kh\u1ea3o s\u00e1t trao \u0111\u1ed5i hai chi\u1ec1u&nbsp; t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o mu\u1ed1n tham gia tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ea1i l\u00fd, ho\u1eb7c mu\u1ed1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng quy\u1ec1n l\u1ee3i chi\u1ebft kh\u1ea5u cao, hay c\u00e1c th\u00f4ng tin khuy\u1ebfn m\u00e3i \u0111\u1ec1u tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u v\u00e0 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean tr\u1ee3 gi\u00fap t\u1ee9c th\u00ec th\u00f4ng qua \u1ee9ng d\u1ee5ng, gi\u00fap doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng ph\u1ee7 s\u00f3ng, v\u00e0 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"http:\/\/itan.vn\/wp-content\/uploads\/2020\/09\/119562223_4203107996367472_1897291893085243800_o.jpg\" alt=\"\" data-id=\"225\" data-full-url=\"http:\/\/itan.vn\/wp-content\/uploads\/2020\/09\/119562223_4203107996367472_1897291893085243800_o.jpg\" data-link=\"http:\/\/itan.vn\/?attachment_id=225\" class=\"wp-image-225\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cho \u0111\u1ebfn nay, di\u1ec5n bi\u1ebfn t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh covid19 ph\u1ee9c t\u1ea1p di\u1ec5n ra tr\u00ean to\u00e0n c\u1ea7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ec1n kinh k\u1ebf nghi\u00eam tr\u1ecdng, v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u \u0111\u1eadp t\u1eaft cho \u0111\u1ebfn khi vacxin \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u. \u0110\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi t\u00ecnh h\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh quan t\u00e2m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":555,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/223\/revisions\/555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}