{"id":242,"date":"2020-10-17T09:50:32","date_gmt":"2020-10-17T02:50:32","guid":{"rendered":"http:\/\/itan.vn\/?p=242"},"modified":"2025-09-06T13:55:30","modified_gmt":"2025-09-06T13:55:30","slug":"lego-va-tren-da-pha-san-va-cuoc-chuyen-minh-dua-tren-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/itan.vn\/index.php\/2020\/10\/17\/lego-va-tren-da-pha-san-va-cuoc-chuyen-minh-dua-tren-ky-thuat-so\/","title":{"rendered":"Lego v\u00e0 tr\u00ean \u0111\u00e0 ph\u00e1 s\u1ea3n v\u00e0 cu\u1ed9c chuy\u1ec3n m\u00ecnh d\u1ef1a tr\u00ean K\u1ef9 thu\u1eadt s\u1ed1!"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]\n

T\u00f3m t\u1eaft: \u0110\u1ec3 ng\u0103n ch\u1eb7n ph\u00e1 s\u1ea3n, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 chuy\u1ec3n m\u00ecnh b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2004. Khi b\u01b0\u1edbc sang n\u0103m 2016, c\u00f4ng ty \u0111\u00e3 s\u1eb5n s\u00e0ng cho m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1edbi. L\u1ea7n n\u00e0y, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p m\u00e0 c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 cung c\u1ea5p c\u00e1c nguy\u00ean t\u1eafc c\u1ea7n thi\u1ebft xung quanh c\u00e1c quy tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i. M\u1ee5c ti\u00eau c\u1ee7a s\u1ef1 h\u00ecnh th\u00e0nh m\u1edbi n\u00e0y l\u00e0 “tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1.” M\u1eb7c d\u00f9 c\u00f4ng ty \u0111\u00e3 nh\u00ecn th\u1ea5y k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o n\u0103m 2016, nh\u01b0ng ban l\u00e3nh \u0111\u1ea1o c\u1ea3m th\u1ea5y n\u00f3 ch\u01b0a tr\u1edf th\u00e0nh k\u1ef9 thu\u1eadt s\u1ed1 trong c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh c\u1ee7a m\u00ecnh. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO.<\/p>\n\n\n\n

V\u00e0o \u0111\u1ea7u n\u0103m 2016, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ed1 h\u00f3a theo nhi\u1ec1u c\u00e1ch. Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi \u0111\u1ed3 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n c\u00e1c kh\u1ed1i LEGO \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i v\u1edbi tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 robot LEGO c\u00f3 th\u1ec3 l\u1eadp tr\u00ecnh, trong khi nhu c\u1ea7u k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u0103ng k\u00fd r\u1ed9ng r\u00e3i trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng LEGO tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0 vi\u1ec7n c\u00e1c video do ng\u01b0\u1eddi h\u00e2m m\u1ed9 s\u1eb3n xu\u1ea5t ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean YouTube. Trong n\u1ed9i b\u1ed9, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng (SCM) v\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m (PLM) c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao \u0111\u00e3 \u0111\u1ea9y nhanh s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng b\u1ecf qua l\u00e0 s\u1ef1 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng kh\u1ed5ng l\u1ed3 v\u00e0 LEGO Group th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u0169ng nh\u01b0 c\u00f4ng ty \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u – J\u00f8rgen Vig Knudstorp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 th\u00e0nh c\u00f4ng ban \u0111\u1ea7u c\u1ee7a c\u00f4ng ty v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng ban l\u00e3nh \u0111\u1ea1o c\u1ea3m th\u1ea5y r\u1eb1ng T\u1eadp \u0111o\u00e0n LEGO c\u00f3 nguy c\u01a1 kh\u00f4ng ph\u1ea3n \u1ee9ng \u0111\u1ee7 nhanh tr\u01b0\u1edbc c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u00e0 n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1eb7t ra. T\u1eadp \u0111o\u00e0n LEGO v\u1eabn \u0111ang trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng – n\u1ed5i ti\u1ebfng v\u1edbi vi\u00ean g\u1ea1ch LEGO mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng – th\u00e0nh m\u1ed9t c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i s\u1ed1 h\u00f3a \u0111i k\u00e8m v\u1edbi c\u00e1c vi\u00ean g\u1ea1ch LEGO v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 \u0111a k\u00eanh v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi mua s\u1eafm v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

N\u01a1i m\u00e0 ch\u00fang ta kh\u00f4ng \u0111\u1ee7 hi\u1ec3u bi\u1ebft l\u00e0 n\u01a1i ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m hi\u1ec7n \u0111ang di\u1ec5n ra, nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1ecf h\u01a1n , m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1, b\u1ee9c tranh \u0111a k\u00eanh, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean web, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, v.v. \u1ede \u0111\u00f3 ch\u00fang ta kh\u00f4ng \u0111\u1ee7 nhanh nh\u1eb9n. V\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 nguy c\u01a1 k\u1ebft th\u00fac v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebf th\u1eeba thay v\u00ec m\u1ed9t n\u1ec1n t\u1ea3ng l\u1ee3i th\u1ebf. \u2014J\u00f8rgen Vig Knudstorp<\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kinh doanh tr\u01b0\u1edbc \u0111\u00f3, nh\u01b0ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c th\u00edch \u1ee9ng \u0111\u1ed9c \u0111\u00e1o. \u0110\u1eb7c bi\u1ec7t, khi m\u00e0 tr\u1ea1ng th\u00e1i cu\u1ed1i c\u00f9ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng l\u1ea1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00f4ng m\u1ea5y r\u00f5 r\u00e0ng. T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p m\u1ea1nh m\u1ebd \u0111\u00e3 \u0111\u1ecbnh v\u1ecb c\u00f4ng ty cho s\u1ef1 ph\u00e1t tri\u1ec3n ti\u1ebfp theo n\u00e0y, nh\u01b0ng ph\u1ea7n l\u1edbn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u1eabn c\u00f2n \u1edf ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n

L\u1ecbch s\u1eed Lego<\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n LEGO \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1932 t\u1ea1i Billund, m\u1ed9t th\u1ecb tr\u1ea5n nh\u1ecf, h\u1ebbo l\u00e1nh \u1edf \u0110an M\u1ea1ch. Ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra n\u00f3, Ole Kirk Christiansen, \u0111\u00e3 gh\u00e9p hai t\u1eeb ti\u1ebfng \u0110an M\u1ea1ch \u201cleg godt\u201d (ch\u01a1i t\u1ed1t) \u0111\u1ec3 t\u1ea1o th\u00e0nh t\u00ean c\u1ee7a c\u00f4ng ty. T\u1ea1i th\u1eddi \u0111i\u1ec3m c\u00f4ng ty t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i b\u1eb1ng g\u1ed7 cho tr\u1ebb em; v\u00e0o n\u0103m 1958, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 tung ra lo\u1ea1i g\u1ea1ch tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. Kh\u1ea3 n\u0103ng vui ch\u01a1i v\u00e0 s\u00e1ng t\u1ea1o d\u01b0\u1eddng nh\u01b0 v\u00f4 h\u1ea1n m\u00e0 vi\u00ean g\u1ea1ch mang l\u1ea1i \u0111\u00e3 bi\u1ebfn T\u1eadp \u0111o\u00e0n LEGO t\u1eeb x\u01b0\u1edfng m\u1ed9c nh\u1ecf \u1edf \u0111\u1ecba ph\u01b0\u01a1ng th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i cho tr\u1ebb em qu\u1ed1c t\u1ebf. Nh\u01b0ng kho\u1ea3ng n\u0103m 1995, s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ecb \u0111\u00ecnh tr\u1ec7.<\/p>\n\n\n\n

B\u1ea3o h\u1ed9 b\u1eb1ng s\u00e1ng ch\u1ebf cho vi\u00ean g\u1ea1ch LEGO mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng h\u1ebft h\u1ea1n v\u00e0o n\u0103m 1988, \u0111i\u1ec1u n\u00e0y nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c lo\u1ea1i \u0111\u1ed3 ch\u01a1i t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00e1c c\u00f4ng ty nh\u01b0 TYCO. Ngay sau \u0111\u00f3, c\u00e1c tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u1ed3 ch\u01a1i nh\u01b0 PlayStation v\u00e0 Xbox ra \u0111\u1eddi v\u00e0 tr\u1ebb em tr\u1edf n\u00ean say m\u00ea v\u1edbi m\u00e1y t\u00ednh v\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed. C\u00e1c nh\u00e0 t\u01b0 v\u1ea5n, h\u1ecdc gi\u1ea3, gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 ch\u00ednh T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a vi\u00ean g\u1ea1ch.<\/p>\n\n\n\n

Ban l\u00e3nh \u0111\u1ea1o T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ea1nh tranh m\u1edbi b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u2014 chuy\u1ec3n t\u1eeb s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i sang ng\u00e0nh tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 truy\u1ec1n h\u00ecnh. Ngo\u00e0i ra, t\u1eeb n\u0103m 1996 \u0111\u1ebfn n\u0103m 2002, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 m\u1edf c\u00e1c c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed \u1edf Anh, California v\u00e0 \u0110\u1ee9c khi ban qu\u1ea3n l\u00fd c\u1ed1 g\u1eafng c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u LEGO b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1eadp trung v\u00e0o g\u1ea1ch.<\/p>\n\n\n\n

Nh\u01b0ng nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y \u0111\u00e3 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n. Trong n\u1ed7 l\u1ef1c \u0111a d\u1ea1ng h\u00f3a b\u1ea3n th\u00e2n tho\u00e1t kh\u1ecfi kh\u1ee7ng ho\u1ea3ng, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng SKU t\u1eeb 6.000 v\u00e0o n\u0103m 1997 l\u00ean h\u01a1n 14.000 v\u00e0o n\u0103m 2004. Danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m. Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t di\u1ec5n ra kh\u00f3 kh\u0103n v\u00e0 ch\u1eadm ch\u1ea1p, v\u00e0 nhi\u1ec1u l\u1ea7n ra m\u1eaft v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a LEGO Group \u0111\u00e3 kh\u00f4ng t\u00ednh \u0111\u1ebfn chi ph\u00ed v\u1eadt li\u1ec7u trong thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd. Khi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi y\u00eau c\u1ea7u c\u00e1c v\u1eadt li\u1ec7u kh\u00e1c nhau, h\u1ecd \u0111\u00e3 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p m\u1edbi. \u0110\u1ebfn n\u0103m 2004, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u1eb7t h\u00e0ng c\u00e1c v\u1eadt li\u1ec7u chuy\u00ean d\u1ee5ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf t\u1eeb h\u01a1n 11.000 nh\u00e0 cung c\u1ea5p kh\u00e1c nhau.<\/p>\n\n\n\n

\u1ede \u0111\u1ea7u kia c\u1ee7a chu\u1ed7i cung \u1ee9ng, c\u00e1c chu\u1ed7i l\u1edbn nh\u01b0 Walmart \u0111ang chi\u1ebfm h\u01a1n 2\/3 doanh s\u1ed1 c\u1ee7a c\u00f4ng ty. Nh\u01b0ng T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 kh\u00f4ng ph\u00e1t tri\u1ec3n t\u00ednh minh b\u1ea1ch li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u l\u01b0u tr\u1eef v\u00e0 m\u1ee9c t\u1ed3n kho. Cu\u1ed1i c\u00f9ng, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 chu\u1ed7i cung \u1ee9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng trong d\u1ecbp Gi\u00e1ng sinh l\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn trong doanh thu c\u1ee7a ch\u00fang t\u00f4i (kho\u1ea3ng 50%) v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3, v\u00ed d\u1ee5, ch\u00fang t\u00f4i c\u00f3 s\u1ea3n ph\u1ea9m t\u00e0u c\u01b0\u1edbp bi\u1ec3n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u1edf \u0110\u1ee9c, v\u00e0 ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 c\u00f3 qu\u00e1 nhi\u1ec1u \u1edf Ph\u00e1p. Nh\u01b0ng ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 th\u1ea5y \u0111i\u1ec1u \u0111\u00f3! V\u00e0 nh\u1eefng h\u1ed9p l\u1edbn \u0111\u00f3, ch\u00fang kh\u00f4ng b\u00e1n ch\u1ea1y l\u1eafm trong ch\u00edn th\u00e1ng sau \u0111\u00f3! \u2014Henrik Weis Aalb\u00e6k, Ph\u00f3 Ch\u1ee7 t\u1ecbch, T\u00e0i ch\u00ednh Doanh nghi\u1ec7p<\/p>\n\n\n\n

N\u0103m 2003 , T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 b\u00e1o c\u00e1o kho\u1ea3n l\u1ed7 ho\u1ea1t \u0111\u1ed9ng 228 tri\u1ec7u \u0111\u00f4 la do doanh thu ch\u1ec9 h\u01a1n 1 t\u1ef7 \u0111\u00f4 la. C\u00f4ng ty c\u00f3 d\u00f2ng ti\u1ec1n \u00e2m, v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u00e3 d\u1ef1 \u0111o\u00e1n s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a LEGO Group.<\/p>\n\n\n\n

Thi\u1ebft k\u1ebf ki\u1ebfn tr\u00fac chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p.<\/strong><\/p>\n\n\n\n

V\u00e0o \u0111\u1ea7u th\u00e1ng 1 n\u0103m 2004, Kjeld Kirk Kristiansen, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO v\u00e0 l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a gia \u0111\u00ecnh s\u00e1ng l\u1eadp, \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh v\u00e0o c\u00f4ng ty s\u1eafp ch\u1ebft, t\u1eeb ch\u1ee9c Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 b\u1ed5 nhi\u1ec7m c\u1ef1u c\u1ed1 v\u1ea5n Knudstorp l\u00e0m Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh m\u1edbi. Khi \u0111\u00f3 Knudstorp m\u1edbi ba m\u01b0\u01a1i l\u0103m tu\u1ed5i, m\u1edbi l\u00e0m vi\u1ec7c cho T\u1eadp \u0111o\u00e0n LEGO \u0111\u01b0\u1ee3c ba n\u0103m v\u00e0 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m \u0111i\u1ec1u h\u00e0nh. Nh\u01b0ng khi n\u1eafm quy\u1ec1n \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, \u00f4ng nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a chu\u1ed7i cung \u1ee9ng l\u00e0 m\u1ed9t b\u1ea5t l\u1ee3i trong c\u1ea1nh tranh.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u00f4i nh\u1eadn ra khi t\u00f4i \u0111\u1ebfn LEGO Group l\u00e0 v\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n \u0111ang c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u00e2n ph\u1ed1i. B\u1ea1n \u0111ang s\u1ea3n xu\u1ea5t 100.000 linh ki\u1ec7n m\u1ed7i ph\u00fat, 24 gi\u1edd m\u1ed9t ng\u00e0y, 365 ng\u00e0y m\u1ed9t n\u0103m. V\u00e0 b\u1ea1n ph\u1ea3i ph\u00e2n b\u1ed5 ch\u00fang v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i \u01b0u t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 giao m\u1ed9t b\u1ed9 th\u00e0nh ph\u1ea9m t\u1ea1i Walmart \u1edf Arkansas l\u00fac 5:00 chi\u1ec1u Th\u1ee9 Ba. (ch\u1ee9 kh\u00f4ng ph\u1ea3i 5 gi\u1edd s\u00e1ng) v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t h\u00e0ng t\u1ed1i \u01b0u, s\u1ed1 l\u01b0\u1ee3ng v\u1eadn chuy\u1ec3n t\u1ed1i \u01b0u, l\u00f4 s\u1ea3n xu\u1ea5t t\u1ed1i \u01b0u, v.v. \u2014J\u00f8rgen Vig Knudstorp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/p>\n\n\n\n

Knudstorp bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng nhi\u1ec1u v\u1ea5n \u0111\u1ec1 trong chu\u1ed7i cung \u1ee9ng c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 xu\u1ea5t ph\u00e1t t\u1eeb cam k\u1ebft \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty. Knudstorp bi\u1ebft r\u1eb1ng kh\u00f4ng thi\u1ebfu s\u1ef1 \u0111\u1ed5i m\u1edbi t\u1ea1i T\u1eadp \u0111o\u00e0n LEGO nh\u01b0ng ph\u1ea7n l\u1edbn s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn. Vi\u1ec7c cho ph\u00e9p nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ef1 do s\u00e1ng t\u1ea1o \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 trong vi\u1ec7c mua h\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. V\u00ed d\u1ee5, nh\u1eefng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn m\u00e0u s\u1eafc m\u1edbi ch\u1ec9 kh\u00e1c m\u1ed9t ch\u00fat so v\u1edbi m\u00e0u c\u0169 \u0111\u00e3 l\u00e0m t\u0103ng th\u00eam r\u1ea5t nhi\u1ec1u chi ph\u00ed nh\u01b0ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c.<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00e3 x\u1ea3y ra l\u00e0 trong b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra qu\u00e1 nhi\u1ec1u bi\u1ebfn th\u1ec3 c\u1ee7a kh\u1ed1i h\u00ecnh m\u1edbi v\u00e0 qu\u00e1 nhi\u1ec1u bi\u1ebfn th\u1ec3 m\u00e0u m\u1edbi kh\u00e1c nhau. \u2014Erik Hansen, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, C\u00f4ng ngh\u1ec7 & \u0110\u1ed5i m\u1edbi M\u1edf<\/p>\n\n\n\n

Knudstorp ban \u0111\u1ea7u t\u1eadp trung c\u00f4ng ty v\u00e0o vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn c\u00e1c quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng. N\u0103m 2005, ch\u1ec9 m\u1ed9t n\u0103m sau khi \u00f4ng \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 c\u00f3 l\u00e3i. Nh\u01b0ng Knudstorp tin r\u1eb1ng T\u1eadp \u0111o\u00e0n LEGO c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n tri\u1ec7t \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ed1t l\u00f5i<\/strong><\/p>\n\n\n\n

Kho\u1ea3ng n\u0103m 2000, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bkinh doanh c\u00f3 t\u00ean l\u00e0 \u201cLEGO Light\u201d \u0111\u1ec3 tri\u1ec3n khai SAP v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 c\u01a1 b\u1ea3n nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 chung trong to\u00e0n doanh nghi\u1ec7p. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a LEGO Light l\u00e0 thu th\u1eadp th\u00f4ng tin nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng tin c\u1eady tr\u00ean to\u00e0n c\u1ea7u b\u1eb1ng c\u00e1ch ti\u00eau chu\u1ea9n h\u00f3a c\u00e1c quy tr\u00ecnh ch\u1ee7 y\u1ebfu trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh v\u00e0 b\u00e1n h\u00e0ng. Ban \u0111\u1ea7u d\u1ef1 \u00e1n \u0111\u00e3 th\u00e0nh c\u00f4ng h\u01a1n trong vi\u1ec7c tri\u1ec3n khai h\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (ERP) h\u01a1n l\u00e0 t\u1ea1o ra c\u00e1c quy tr\u00ecnh chu\u1ea9n h\u00f3a v\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb. Knudstorp kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00f4ng ty t\u1eadn d\u1ee5ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng SAP v\u00e0 \u00e1p d\u1ee5ng c\u00e1c quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng ti\u00eau chu\u1ea9n .<\/p>\n\n\n\n

K\u1ec3 t\u1eeb n\u0103m 2004, ch\u00fang t\u00f4i \u0111\u00e3 r\u1ea5t t\u1eadp trung v\u00e0o vi\u1ec7c khai th\u00e1c t\u1ed1t nh\u1ea5t n\u1ec1n t\u1ea3ng SAP v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u n\u00f3. \u2014J\u00f8rgen Vig Knudstorp         <\/p>\n\n\n\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i kinh doanh c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb t\u1eeb n\u1ec1n t\u1ea3ng SAP , Knudstorp \u0111\u00e3 c\u1eed m\u1ed9t nh\u00f3m ho\u1ea1t \u0111\u1ed9ng g\u1ed3m c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u1eadu c\u1ea7n, b\u00e1n h\u00e0ng, CNTT v\u00e0 s\u1ea3n xu\u1ea5t, nh\u00f3m h\u1ecdp th\u01b0\u1eddng xuy\u00ean trong m\u1ed9t n\u0103m \u0111\u1ec3 c\u1ea3i ti\u1ebfn ho\u1ea1t \u0111\u1ed9ng. Nh\u00f3m n\u00e0y \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u01b0\u1eddi ba quy tr\u00ecnh ph\u1ee5 thu\u1ed9c l\u1eabn nhau (v\u00ed d\u1ee5: \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n, s\u1ea3n xu\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng) bao g\u1ed3m chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u. T\u1eadp \u0111o\u00e0n LEGO sau \u0111\u00f3 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i qu\u00e1 tr\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a ph\u00e2n ph\u1ed1i, c\u1eaft gi\u1ea3m c\u00e1c nh\u00e0 cung c\u1ea5p, v\u00e0 gi\u1ea3m s\u1ef1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n. C\u00f4ng ty c\u0169ng thi\u1ebft l\u1eadp s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh d\u1ef1 b\u00e1o chung, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

H\u1ea7u h\u1ebft c\u00e1c quy tr\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh chu\u1ed7i cung \u1ee9ng c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o m\u1ed9t ho\u1eb7c nhi\u1ec1u trong b\u1ed1n l\u0129nh v\u1ef1c kinh doanh kh\u00e1c c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO: T\u00e0i ch\u00ednh doanh nghi\u1ec7p; Trung t\u00e2m Doanh nghi\u1ec7p; Th\u1ecb tr\u01b0\u1eddng v\u00e0 S\u1ea3n ph\u1ea9m; v\u00e0 C\u1ed9ng \u0111\u1ed3ng, Gi\u00e1o d\u1ee5c v\u00e0 Tr\u1ef1c ti\u1ebfp. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n h\u00f3a v\u00e0 t\u00edch h\u1ee3p h\u01a1n n\u1eefa c\u00e1c quy tr\u00ecnh trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0y, c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m quy tr\u00ecnh ch\u00ednh th\u1ee9c. C\u00e1c nh\u00f3m x\u1eed l\u00fd n\u00e0y, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ch\u00ednh v\u00e0 th\u01b0\u1eddng l\u00e0 ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 \u1ee9ng d\u1ee5ng, \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh tr\u00ean n\u0103m l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n

Nh\u1eefng c\u1ea3i ti\u1ebfn trong quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng \u0111\u00e3 gi\u00fap doanh thu t\u0103ng 11% \u2014 h\u01a1n g\u1ea5p \u0111\u00f4i thu nh\u1eadp h\u00e0ng n\u0103m \u2014 t\u1eeb 2005 \u0111\u1ebfn 2006. Trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m 2006 c\u1ee7a c\u00f4ng ty, Knudstorp cho bi\u1ebft m\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u00e0 \u201c h\u00e0ng t\u1ed3n kho do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u1eafm gi\u1eef v\u00e0o \u0111\u1ea7u n\u0103m 2006 th\u1ea5p m\u1ed9t c\u00e1ch phi th\u01b0\u1eddng \u201d.  M\u1ee9c t\u1ed3n kho th\u1ea5p \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n

M\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng<\/strong><\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng ERP cho c\u00e1c quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng ch\u1ec9 l\u00e0 m\u1ed9t trong m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ch\u00ednh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO. N\u0103m 2008, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 h\u1ee3p nh\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u00e2n s\u1ef1 th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u duy nh\u1ea5t. N\u0103m 2009, c\u00f4ng ty b\u1eaft \u0111\u1ea7u tri\u1ec3n khai n\u1ec1n t\u1ea3ng s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u c\u00f3 t\u00ean l\u00e0 Combi 2 (xem h\u00ecnh 1 \u0111\u1ec3 bi\u1ebft l\u1ecbch tr\u00ecnh ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng). Nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u00e3 gi\u00fap c\u1ee7ng c\u1ed1 v\u00e0 t\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

LEGO Enterprise Platform, l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef do ch\u00fang t\u00f4i khai sinh, l\u00e0 CNTT b\u00ean d\u01b0\u1edbi t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh kinh doanh \u0111i\u1ec1u h\u00e0nh T\u1eadp \u0111o\u00e0n LEGO t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. N\u00f3 l\u00e0 t\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m v\u00e0 ph\u1ea7n c\u1ee9ng v\u00e0 h\u1ec7 th\u1ed1ng d\u00e2y d\u1eabn \u0111i\u1ec1u h\u00e0nh LEGO Group b\u00ean d\u01b0\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi. S\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u00f3 v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u00f3 v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00f3 \u2014 x\u00e9t v\u1ec1 v\u1ecb tr\u00ed m\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u00e3 th\u1ea5t b\u1ea1i v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u00e0nh c\u00f4ng \u2014 c\u00f3 r\u1ea5t \u00edt v\u1ea5n \u0111\u1ec1 kinh doanh. \u2014Henrik Amsinck, Gi\u00e1m \u0111\u1ed1c Th\u00f4ng tin        <\/p>\n\n\n\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u00e1nh gi\u00e1 cao n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. Ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u00e3 ch\u1ee9ng minh th\u00eam gi\u00e1 tr\u1ecb c\u1ee7a n\u1ec1n t\u1ea3ng. N\u0103m 2008 – 2009, trong khi ph\u1ea7n l\u1edbn th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c giao d\u1ecbch v\u1edbi m\u1ed9t cu\u1ed9c suy tho\u00e1i to\u00e0n c\u1ea7u, T\u1eadp \u0111o\u00e0n LEGO b\u00e1o c\u00e1o t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2011, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 m\u1edf r\u1ed9ng th\u00eam n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m (PLM) m\u1edbi. PLM \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 80% quy tr\u00ecnh kinh doanh t\u1ea1i LEGO Group, v\u00e0 PLM hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft trong vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng nhanh ch\u00f3ng \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty. C\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng ngu\u1ed3n cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1eeb kho\u1ea3ng 200 s\u1ea3n ph\u1ea9m trong n\u0103m 2010 l\u00ean t\u1eeb 250 \u0111\u1ebfn 300 v\u00e0o n\u0103m 2012.<\/p>\n\n\n\n

Vi\u1ec7c m\u1edf r\u1ed9ng N\u1ec1n t\u1ea3ng doanh nghi\u1ec7p LEGO v\u1edbi h\u1ec7 th\u1ed1ng PLM m\u1edbi \u0111\u00e3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1ed5ng th\u1ec3 t\u1ed1t h\u01a1n trong chu\u1ed7i cung \u1ee9ng. C\u00f9ng v\u1edbi \u0111\u00f3, PLM v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1ed5ng th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u00e3 t\u0103ng c\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, gi\u00fap c\u1ea3i thi\u1ec7n s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u01b0\u1edbc t\u00ednh 50%. Quan tr\u1ecdng h\u01a1n, h\u1ec7 th\u1ed1ng PLM m\u1edbi cho th\u1ea5y chi ph\u00ed v\u00e0 t\u00e1c \u0111\u1ed9ng s\u1ea3n xu\u1ea5t c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ngay trong v\u00f2ng \u0111\u1eddi c\u1ee7a n\u00f3, gi\u00fap cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n .<\/p>\n\n\n\n

M\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u2014 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia \u2014 \u0111\u1ec1u c\u00f3 m\u1eb7t v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi, ch\u00fang t\u00f4i n\u00f3i v\u1ec1 nh\u1eefng r\u1ee7i ro t\u1eeb quan \u0111i\u1ec3m chu\u1ed7i cung \u1ee9ng l\u00e0 g\u00ec v\u00e0 ch\u00fang t\u00f4i c\u1ea7n nh\u1eefng nguy\u00ean li\u1ec7u m\u1edbi n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y ho\u1eb7c \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec s\u1eafp x\u1ea3y ra v\u00e0 ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed1i tho\u1ea1i s\u1edbm h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi b\u00ecnh th\u01b0\u1eddng . \u2014Erik Hansen, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, C\u00f4ng ngh\u1ec7 & \u0110\u1ed5i m\u1edbi M\u1edf.<\/p>\n\n\n\n

Vi\u1ec7c tri\u1ec3n khai N\u1ec1n t\u1ea3ng Doanh nghi\u1ec7p c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 m\u1ea5t g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 v\u00e0 n\u00f3 \u0111\u00e3 t\u1ea1o ra v\u0103n h\u00f3a c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c trong t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh kinh doanh ch\u00ednh. Ban l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng coi c\u00e1c h\u1ec7 th\u1ed1ng l\u00e0 m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ty, nh\u01b0ng T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n l\u00e0 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7: Th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p, c\u00f4ng ty \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i c\u01a1 b\u1ea3n.<\/p>\n\n\n\n

Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n

V\u00e0o th\u00e1ng 6 n\u0103m 2015, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh J\u00f8rgen Vig Knudstorp \u0111\u00e3 \u0111\u0103ng m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong \u0111\u00f3 \u00f4ng y\u00eau c\u1ea7u c\u00f4ng ty ti\u1ebfp c\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 kinh doanh theo c\u00f9ng m\u1ed9t c\u00e1ch. \u201cKh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o n\u1eefa,\u201d anh ta tuy\u00ean b\u1ed1. Thay v\u00e0o \u0111\u00f3, m\u1ed9t ch\u1ec9 th\u1ecb \u0111\u01b0a vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ed1 h\u00f3a tr\u1edf th\u00e0nh m\u1ed9t trong b\u1ed1n \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO . C\u00e1c bi\u1ebfn \u0111\u1ed5i \u0111\u00f3 \u0111\u00e3 \u0111i k\u00e8m v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n c\u1ee7a c\u00e1c LEGO Enterprise Platform \u0111\u00e3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng quan tr\u1ecdng l\u00e0 v\u1ecb tr\u00ed c\u00f4ng ty \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ed1 h\u00f3a. Nh\u1eefng n\u0103ng l\u1ef1c n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ba l\u0129nh v\u1ef1c ch\u00ednh trong c\u00f4ng ty: (1) ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd h\u00f3a, (2) \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n CNTT trong t\u01b0\u01a1ng lai v\u00e0 (3) v\u0103n h\u00f3a c\u1ed9ng t\u00e1c to\u00e0n c\u1ea7u .<\/p>\n\n\n\n

Ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd<\/strong><\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p quy tr\u00ecnh kinh doanh v\u1edbi m\u1ecdi vi\u1ec7c tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng ch\u00ednh. T\u00edch h\u1ee3p quy tr\u00ecnh kinh doanh t\u1ea1i c\u00f4ng ty l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ea1ng l\u01b0\u1edbi c\u00e1c chuy\u00ean gia v\u1ec1 quy tr\u00ecnh, bao g\u1ed3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb m\u1ed7i nh\u00f3m quy tr\u00ecnh. M\u1ee5c ti\u00eau c\u1ee7a M\u1ea1ng l\u01b0\u1edbi chuy\u00ean gia quy tr\u00ecnh (PEN) l\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c t\u1ea1o ra c\u00e1c quy tr\u00ecnh to\u00e0n c\u1ea7u \u0111\u1ea7u cu\u1ed1i. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ea1i di\u1ec7n cho c\u00e1c qu\u00e1 tr\u00ecnh nh\u01b0 \u0111\u1eb7t h\u00e0ng, s\u1ea3n xu\u1ea5t, h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh, \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 g\u1eb7p nhau th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 ph\u1ee5 thu\u1ed9c l\u1eabn nhau. N\u0103m m\u1ea1ng l\u01b0\u1edbi nh\u01b0 v\u1eady \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, m\u1ed9t m\u1ea1ng l\u01b0\u1edbi d\u00e0nh cho m\u1ed7i l\u0129nh v\u1ef1c kinh doanh c\u1ee7a LEGO Group \u2014 T\u00e0i ch\u00ednh doanh nghi\u1ec7p; Trung t\u00e2m Doanh nghi\u1ec7p; Chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u; Th\u1ecb tr\u01b0\u1eddng v\u00e0 S\u1ea3n ph\u1ea9m; v\u00e0 C\u1ed9ng \u0111\u1ed3ng, Gi\u00e1o d\u1ee5c v\u00e0 Tr\u1ef1c ti\u1ebfp \u2014 v\u00e0 nh\u1eefng th\u1ee9 n\u00e0y c\u00f9ng nhau bao g\u1ed3m m\u1ea1ng PEN c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO (xem minh h\u1ecda 2).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PEN \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng to\u00e0n c\u1ea7u\u2026 [C\u00e1c th\u00e0nh vi\u00ean] g\u1ea7n g\u0169i v\u1edbi ch\u1ee7 s\u1edf h\u1eefu quy tr\u00ecnh v\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i \u0111ang t\u1eadp trung v\u00e0o: h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi n\u00e0y g\u1eb7p g\u1ee1 \u0111\u1ed3ng nghi\u1ec7p t\u1eeb c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng qu\u00ean. Edwin Van Kouwen, Ki\u1ebfn tr\u00fac s\u01b0 tr\u01b0\u1edfng doanh nghi\u1ec7p<\/p>\n\n\n\n

PEN \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh t\u1ed5ng th\u1ec3 th\u00f4ng qua c\u00e1c cu\u1ed9c ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00ednh th\u1ee9c, ph\u00ea duy\u1ec7t t\u00e0i li\u1ec7u quy tr\u00ecnh c\u1ee7a d\u1ef1 \u00e1n v\u00e0 \u0111\u1ea7u v\u00e0o cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh. Tuy nhi\u00ean, c\u00e1c PEN c\u0169ng \u0111\u1ea3m b\u1ea3o chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c trong to\u00e0n t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 quy tr\u00ecnh kinh doanh \u0111\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 ti\u1ebfp thu trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh. Cu\u1ed1i c\u00f9ng, PEN \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u01b0 v\u1ea5n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a d\u00e2y chuy\u1ec1n trong c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc ki\u1ebfn \u200b\u200btr\u00fac. Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y, PEN \u0111\u00e3 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1ec1 ch\u1ee9c n\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c trong v\u00e0 gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh.<\/p>\n\n\n\n

Theo th\u1eddi gian, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ea1i t\u1eeb n\u0103m l\u0129nh v\u1ef1c kinh doanh trong tri\u1ec3n l\u00e3m 2 th\u00e0nh ch\u1ec9 ba:<\/p>\n\n\n\n

  • Ho\u1ea1t \u0111\u1ed9ng: ch\u1ecbu tr\u00e1ch nhi\u1ec7m mua s\u1eafm, l\u1eadp k\u1ebf ho\u1ea1ch, s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n T\u1eadp \u0111o\u00e0n LEGO<\/li><\/ul>\n\n\n\n
    • Ti\u1ebfp th\u1ecb: ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng th\u01b0\u01a1ng m\u1ea1i nh\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed5i m\u1edbi, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/li>
    • H\u1ed7 tr\u1ee3 Kinh doanh: ch\u1ecbu tr\u00e1ch nhi\u1ec7m h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh chung c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO; ch\u1ee7 y\u1ebfu bao g\u1ed3m c\u00e1c khu v\u1ef1c tr\u01b0\u1edbc \u0111\u00e2y thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Trung t\u00e2m Doanh nghi\u1ec7p v\u00e0 T\u00e0i ch\u00ednh Doanh nghi\u1ec7p<\/li><\/ul>\n\n\n\n

      \u0110\u1ec3 gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 m\u1edf r\u1ed9ng nh\u00f3m Qu\u1ea3n l\u00fd C\u00f4ng ty (CM) t\u1eeb n\u0103m th\u00e0nh vi\u00ean l\u00ean h\u01a1n hai m\u01b0\u01a1i (xem h\u00ecnh minh h\u1ecda 3 v\u1ec1 c\u01a1 c\u1ea5u qu\u1ea3n l\u00fd m\u1edbi). C\u01a1 c\u1ea5u qu\u1ea3n l\u00fd m\u1edbi \u0111\u00e3 gi\u00fap ph\u00e1 v\u1ee1 nh\u1eefng suy ngh\u0129 truy\u1ec1n th\u1ed1ng v\u1eabn l\u00e0 suy ngh\u0129 v\u00e0 t\u1eadp trung m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty v\u00e0o c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u00edt h\u01a1n.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Vi\u1ec7c m\u1edf r\u1ed9ng nh\u00f3m Qu\u1ea3n l\u00fd C\u00f4ng ty \u0111\u00e3 cho ph\u00e9p Knudstorp lo\u1ea1i b\u1ecf ch\u00edn tr\u00ean m\u01b0\u1eddi h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb ch\u00ednh th\u1ee9c. V\u00ed d\u1ee5: anh \u1ea5y \u0111\u00e3 c\u1eaft m\u1ed9t h\u1ed9i \u0111\u1ed3ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 CNTT, nh\u01b0ng khi \u0111\u1eb7t CIO v\u00e0o nh\u00f3m CM, Knudstorp \u0111\u00e3 cung c\u1ea5p cho h\u1ecd t\u1ea5t c\u1ea3 c\u00e1c ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft c\u00f3 s\u1eb5n \u0111\u1ec3 gi\u1ea3i quy\u1ebft CNTT. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 CIO s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ec3 t\u1eadn d\u1ee5ng b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 kinh doanh m\u1edbi n\u1ed5i n\u00e0o \u0111\u1ec3 tranh lu\u1eadn v\u1ec1 ki\u1ebfn \u200b\u200btr\u00fac v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 CNTT c\u1ea7n thi\u1ebft. CEO, COO, CMO, CFO v\u00e0 CCO (gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i) c\u00f9ng nhau ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 l\u00e0 Ban qu\u1ea3n tr\u1ecb c\u1ea5p cao h\u01a1n (MB), nh\u01b0ng nh\u00f3m CM \u0111\u00e3 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a LEGO Group b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean ch\u1ee9c n\u0103ng v\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c hi\u1ec7n c\u1ee7a nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.<\/p>\n\n\n\n

      V\u1edbi c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng h\u01a1n, ban l\u00e3nh \u0111\u1ea1o c\u1ea3m th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00ean d\u01b0\u1edbi nh\u00f3m CM c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 c\u00f9ng nhau \u0111\u01b0a ra nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. B\u1eb1ng c\u00e1ch trao quy\u1ec1n cho l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 t\u00e1i c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, v\u1edbi hy v\u1ecdng l\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p s\u1ebd ph\u1ed1i h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ed7i kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c LEGO Nh\u00f3m h\u01a1n \u0111\u00e1p \u1ee9ng trong khi c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c.<\/p>\n\n\n\n

      \u0110\u1ecbnh h\u01b0\u1edbng cho CNTT trong t\u01b0\u01a1ng lai<\/strong><\/p>\n\n\n\n

      Khi Henrik Amsinck tr\u1edf th\u00e0nh CIO v\u00e0o n\u0103m 2007, \u00f4ng \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t b\u1ed9 c\u00e1c nguy\u00ean t\u1eafc CNTT nh\u1eb1m b\u1ea3o v\u1ec7 v\u00e0 li\u00ean t\u1ee5c x\u00e2y d\u1ef1ng N\u1ec1n t\u1ea3ng Doanh nghi\u1ec7p c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO (xem ph\u1ea7n minh h\u1ecda 4). \u00d4ng c\u0169ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau thi\u1ebft l\u1eadp s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd h\u01a1n gi\u1eefa c\u00e1c chuy\u00ean gia CNTT v\u00e0 doanh nghi\u1ec7p. S\u1ef1 h\u1ee3p t\u00e1c \u0111\u00f3 bao g\u1ed3m vi\u1ec7c c\u00f9ng nhau kh\u00e1m ph\u00e1 c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o m\u1edbi .<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Amsinck nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT nh\u00ecn xa h\u01a1n hi\u1ec7u qu\u1ea3 CNTT v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb gia t\u0103ng cho doanh nghi\u1ec7p. Thay v\u00ec c\u00e1c chuy\u00ean gia s\u00e2u, chuy\u00ean s\u00e2u v\u1ec1 ch\u1ee9c n\u0103ng trong c\u00e1c l\u0129nh v\u1ef1c h\u1eb9p, \u00f4ng \u0111\u00e3 t\u1ed5 ch\u1ee9c CNTT \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ng\u00e0nh kinh doanh c\u1ee7a Ti\u1ebfp th\u1ecb, Ho\u1ea1t \u0111\u1ed9ng v\u00e0 H\u1ed7 tr\u1ee3 kinh doanh (xem minh h\u1ecda 5). Ki\u1ebfn tr\u00fac s\u01b0 doanh nghi\u1ec7p, ng\u01b0\u1eddi qu\u1ea3n l\u00fd quan h\u1ec7 kinh doanh, ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh cho m\u1ed9t trong ba l\u0129nh v\u1ef1c. (B\u1ed9 ph\u1eadn th\u1ee9 t\u01b0 c\u1ee7a t\u1ed5 ch\u1ee9c CNTT Doanh nghi\u1ec7p – C\u00f4ng ngh\u1ec7 v\u00e0 B\u1ea3o m\u1eadt – cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean ba ng\u00e0nh d\u1ecdc theo \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh.)<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Quy m\u00f4 c\u1ee7a ba ng\u00e0nh d\u1ecdc sao cho l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chuy\u00ean m\u00f4n h\u00f3a trong m\u1ed9t ng\u00e0nh d\u1ecdc l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed ti\u1ec1m n\u0103ng c\u1ee7a vi\u1ec7c gi\u1ea3m t\u1eadp trung c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 \u0111\u00e3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a h\u1ecd. Ngo\u00e0i ra, tr\u1ecdng t\u00e2m n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ecbnh h\u00ecnh danh m\u1ee5c \u0111\u1ea7u t\u01b0 cho l\u0129nh v\u1ef1c kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

      \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ch\u1ee7 \u0111\u1ed9ng s\u1edbm. B\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, kh\u00f4ng ph\u1ea3i b\u1eb1ng l\u00fd thuy\u1ebft v\u00e0 n\u00f3i r\u1eb1ng m\u1ecdi th\u1ee9 l\u00e0 nh\u01b0 v\u1eady, m\u00e0 b\u1eb1ng c\u00e1ch tham gia v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh t\u1eeb r\u1ea5t s\u1edbm \u2014 khi\u1ebfn h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u00fd do m\u00e0 b\u1ea1n c\u00f3. \u2014S\u00f8ren N\u00f8rgaard,<\/p>\n\n\n\n

      Ki\u1ebfn tr\u00fac s\u01b0 tr\u01b0\u1edfng doanh nghi\u1ec7p<\/p>\n\n\n\n

      \u0110\u1ec3 h\u1ea1n ch\u1ebf suy ngh\u0129 ngu ng\u1ed1c trong ba ng\u00e0nh d\u1ecdc, CIO \u0111\u00e3 t\u1ea1o ra c\u00e1c nh\u00f3m xu\u1ea5t s\u1eafc bao tr\u00f9m ph\u1ee5 tr\u00e1ch c\u00e1c ch\u1ee9c n\u0103ng CNTT nh\u01b0 ki\u1ebfn \u200b\u200btr\u00fac doanh nghi\u1ec7p. C\u00e1c nh\u00f3m xu\u1ea5t s\u1eafc ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7p l\u1ef1c v\u00e0 h\u1ee3p t\u00e1c tr\u00ean c\u00e1c ng\u00e0nh d\u1ecdc. H\u1ecd c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n tr\u1ecb \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a ba ng\u00e0nh d\u1ecdc. V\u00ed d\u1ee5, c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 tr\u01b0\u1edfng doanh nghi\u1ec7p c\u1ee7a ba ng\u00e0nh d\u1ecdc \u0111\u00e3 thay phi\u00ean nhau ph\u1ee5c v\u1ee5 trong m\u1ed9t n\u0103m v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ki\u1ebfn \u200b\u200btr\u00fac doanh nghi\u1ec7p to\u00e0n c\u00f4ng ty \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng l\u1ec7 chung v\u00e0 chia s\u1ebb c\u00e1c gi\u1ea3i ph\u00e1p trong to\u00e0n doanh nghi\u1ec7p .<\/p>\n\n\n\n

      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng danh m\u1ee5c d\u1ef1 \u00e1n c\u1ee7a t\u1eebng ng\u00e0nh d\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng CNTT v\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty, ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 thi\u1ebft l\u1eadp \u201cc\u00e1c phi\u00ean th\u00e1ch th\u1ee9c v\u1ec1 ki\u1ebfn \u200b\u200btr\u00fac doanh nghi\u1ec7p\u201d. C\u00e1c phi\u00ean h\u1ecdp n\u00e0y c\u00f3 s\u1ef1 tham gia c\u1ee7a m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0, c\u00f9ng v\u1edbi c\u00e1c \u0111\u1ea1i di\u1ec7n t\u1eeb ban qu\u1ea3n l\u00fd CNTT v\u00e0 doanh nghi\u1ec7p, \u0111\u1ec3 th\u00e1ch th\u1ee9c c\u00e1c t\u00e1c \u0111\u1ed9ng ki\u1ebfn \u200b\u200btr\u00fac c\u1ee7a c\u00e1c d\u1ef1 \u00e1n l\u1edbn. B\u1eb1ng c\u00e1ch thu h\u00fat s\u1ef1 tham gia c\u1ee7a c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 t\u1eeb t\u1eebng l\u0129nh v\u1ef1c kinh doanh trong c\u00e1c phi\u00ean th\u1eed th\u00e1ch, c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 th\u1ec3 v\u01b0\u1ee3t ra ngo\u00e0i m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c kinh doanh duy nh\u1ea5t.<\/p>\n\n\n\n

      V\u0103n h\u00f3a h\u1ee3p t\u00e1c to\u00e0n c\u1ea7u<\/strong><\/p>\n\n\n\n

      T\u1eadp \u0111o\u00e0n LEGO ch\u1ea5p nh\u1eadn to\u00e0n c\u1ea7u h\u00f3a b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 trung t\u00e2m b\u00ean ngo\u00e0i Billund, \u0110an M\u1ea1ch: Enfield, CT \u1edf M\u1ef9; London; Th\u01b0\u1ee3ng H\u1ea3i; v\u00e0 Singapore. T\u1ea1i Singapore v\u00e0 London, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c kh\u00f4ng gian v\u0103n ph\u00f2ng m\u1edf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n h\u1ee3p t\u00e1c. M\u1ecdi ng\u01b0\u1eddi \u1edf c\u1ea5p \u0111\u1ed9 EVP kh\u00f4ng c\u00f3 b\u00e0n l\u00e0m vi\u1ec7c c\u1ed1 \u0111\u1ecbnh nh\u01b0ng \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c m\u1edbi nh\u1ea5t. T\u1eeb g\u00f3c \u0111\u1ed9 CNTT, li\u00ean t\u1ee5c t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n h\u1ee3p t\u00e1c trong v\u00e0 gi\u1eefa c\u00e1c trung t\u00e2m v\u00e0 tr\u1ee5 s\u1edf ch\u00ednh \u1edf Billund.<\/p>\n\n\n\n

      \u0110\u1ebfn n\u0103m 2016, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o tin r\u1eb1ng c\u1ea3 s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 g\u1eafn k\u1ebft \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong DNA c\u1ee7a c\u00f4ng ty. CIO l\u01b0u \u00fd r\u1eb1ng v\u0103n h\u00f3a n\u00e0y d\u1ec5 g\u00e2y tranh c\u00e3i cho ki\u1ebfn tr\u00fac.<\/p>\n\n\n\n

      Ch\u00fang t\u00f4i h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 ch\u00ednh tr\u1ecb n\u00e0o trong c\u00f4ng ty n\u00e0y, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 b\u1ea5t th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty quy m\u00f4 nh\u01b0 ch\u00fang t\u00f4i. Nh\u01b0ng \u0111\u00f3 l\u00e0 do m\u1ee9c \u0111\u1ed9 h\u1ee3p t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi t\u00f4i, n\u00f3 gi\u1ed1ng nh\u01b0 Gi\u00e1ng sinh m\u1ed7i ng\u00e0y. N\u1ebfu m\u1ed9t c\u00f4ng ty v\u1edbi c\u00e1c ph\u00f2ng ban kh\u00e1c nhau kh\u00f4ng th\u1ec3 c\u1ed9ng t\u00e1c, b\u1ea1n s\u1ebd gi\u1ebft ki\u1ebfn tr\u00fac. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi t\u00f4i, m\u00f3n qu\u00e0 l\u1edbn nh\u1ea5t l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 g\u1eafn k\u1ebft \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 vun \u0111\u1eafp. \u0110\u00f3 l\u00e0 ki\u1ebfn tr\u00fac tuy\u1ec7t v\u1eddi. \u2014Henrik Amsinck, Gi\u00e1m \u0111\u1ed1c Th\u00f4ng tin<\/p>\n\n\n\n

      Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh l\u01b0u \u00fd r\u1eb1ng v\u0103n h\u00f3a h\u1ee3p t\u00e1c c\u1ee7a LEGO Group gi\u00fap n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. Tuy nhi\u00ean, m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p t\u00e1c h\u01a1n l\u00e0 n\u00f3 t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 n\u00ean d\u00e0nh th\u1edd gian.<\/p>\n\n\n\n

      Ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh \u0111\u1ebfn s\u1ef1 h\u1ee3p t\u00e1c, s\u1ef1 g\u1eafn k\u1ebft v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn nh\u1ea5t qu\u00e1n \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 r\u1ea5t l\u1edbn \u0111\u1ebfn m\u1ee9c nhi\u1ec1u nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a ch\u00fang t\u00f4i g\u1ecdi n\u00f3 l\u00e0 c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p. Khi b\u1ea1n ph\u1ea5n \u0111\u1ea5u cho \u0111\u1ed3ng ti\u1ec1n \u1ea3o, v\u1ec1 l\u00fd thuy\u1ebft nghe c\u00f3 v\u1ebb r\u1ea5t hay. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u1ea7n \u0111\u01b0a th\u00eam nhi\u1ec1u bi\u1ebfn s\u1ed1 v\u00e0o ph\u01b0\u01a1ng tr\u00ecnh khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh b\u1edfi v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb. Nh\u01b0ng ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 nh\u1ea5n m\u1ea1nh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 \u0111i\u1ec1u h\u00e0nh m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t \u1edf Trung Qu\u1ed1c ho\u1eb7c m\u1ed9t doanh nghi\u1ec7p \u1edf Trung Qu\u1ed1c m\u00e0 kh\u00f4ng xem x\u00e9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u l\u00e0 g\u00ec v\u00e0 c\u00e1c y\u00eau c\u1ea7u h\u1ec7 th\u1ed1ng to\u00e0n c\u1ea7u l\u00e0 g\u00ec. \u2014J\u00f8rgen Vig Knudstorp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/p>\n\n\n\n

      C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO th\u01b0\u1eddng b\u1ecb thuy\u1ebft ph\u1ee5c r\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o vi\u1ec7c c\u1ed9ng t\u00e1c s\u1ebd t\u1ea1o ra nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

      C\u00f3 v\u1ebb nh\u01b0 ch\u00fang ta \u0111ang th\u1ef1c hi\u1ec7n \u00edt h\u00e0nh \u0111\u1ed9ng h\u01a1n b\u1edfi v\u00ec ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 m\u1ed9t quy\u1ebft \u0111\u1ecbnh ho\u1eb7c thay \u0111\u1ed5i trong m\u1ed9t th\u1eddi gian d\u00e0i, nh\u01b0ng khi b\u1ea1n k\u1ebft th\u00fac \u0111i\u1ec1u \u0111\u00f3 v\u00e0 m\u1ecdi ng\u01b0\u1eddi g\u1eadt \u0111\u1ea7u v\u00e0 n\u00f3i, “T\u00f4i \u0111ang \u1edf tr\u00ean t\u00e0u”, b\u1ea1n th\u1ef1c hi\u1ec7n nhanh nh\u01b0 ch\u1edbp ! \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i h\u1ecdc khi b\u1ea1n \u1edf tr\u00ean t\u00e0u \u1edf \u0111\u00e2y. B\u1ea1n ph\u1ea3i t\u00f4n tr\u1ecdng c\u00e1c m\u1ea1ng l\u01b0\u1edbi v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi cho d\u00f9 h\u1ecd c\u00f3 cao hay th\u1ea5p. B\u1ea1n ph\u1ea3i tham gia c\u00f9ng m\u1ecdi ng\u01b0\u1eddi v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i k\u1ecbp th\u1eddi, v.v. Nh\u01b0ng khi b\u1ea1n th\u1ef1c hi\u1ec7n, b\u1ea1n kh\u00f4ng c\u1ea3m th\u1ea5y ph\u1ea3n kh\u00e1ng. \u2014Henrik Amsinck              <\/p>\n\n\n\n

      T\u0103ng t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n

      N\u0103m 2016, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 t\u1eeb n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, bao g\u1ed3m \u0111\u1ed5i m\u1edbi nhanh h\u01a1n, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c c\u1ea3i ti\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 cho \u0111\u1ed3 ch\u01a1i c\u1ee7a m\u00ecnh v\u00e0 t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y \u0111\u00e3 cho th\u1ea5y c\u1ea3 nh\u1eefng c\u01a1 h\u1ed9i r\u1ed9ng l\u1edbn v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c ri\u00eang c\u1ee7a vi\u1ec7c s\u1ed1 h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n\n\n\n

      S\u1ea3n ph\u1ea9m s\u1ed1 h\u00f3a<\/strong><\/p>\n\n\n\n

      Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO ng\u00e0y c\u00e0ng l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa th\u1ebf gi\u1edbi v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0o n\u0103m 2011, c\u00f4ng ty \u0111\u00e3 tung ra m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 t\u00ean Life of George li\u00ean quan \u0111\u1ebfn m\u1ed9t b\u1ed9 LEGO v\u1eadt l\u00fd v\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 th\u00e1ch th\u1ee9c tr\u1ebb em gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ch\u01a1i v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0o n\u0103m 2014, c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai LEGO FUSION d\u01b0\u1edbi d\u1ea1ng th\u00ed \u0111i\u1ec3m \u1edf M\u1ef9. LEGO FUSION cho ph\u00e9p tr\u1ebb em s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft k\u1ebf g\u1ea1ch LEGO v\u1eadt l\u00fd trong tr\u00f2 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch qu\u00e9t c\u00e1c thi\u1ebft k\u1ebf g\u1ea1ch b\u1eb1ng \u1ee9ng d\u1ee5ng LEGO FUSION. D\u1ef1 \u00e1n th\u1eed nghi\u1ec7m n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 ra m\u1eaft to\u00e0n c\u1ea7u c\u1ee7a LEGO DIMENSIONS v\u00e0o n\u0103m 2015, m\u1ed9t tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed phi\u00eau l\u01b0u h\u00e0nh \u0111\u1ed9ng khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng c\u00f3 c\u00e1c nh\u00e2n v\u1eadt v\u00e0 b\u1ed1i c\u1ea3nh c\u1ee7a c\u00e1c lo\u1ea1t phim nh\u01b0 Back to the Future , Ghostbusters v\u00e0 The Simpsons . LEGO DIMENSIONS thu\u1ed9c th\u1ec3 lo\u1ea1i \u0111\u1ed3 ch\u01a1i s\u1ed1ng \u0111\u1ed9ng, trong \u0111\u00f3 ng\u01b0\u1eddi ch\u01a1i x\u00e2y d\u1ef1ng c\u00e1c nh\u00e2n v\u1eadt LEGO \u0111\u1ec3 s\u1eed d\u1ee5ng tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

      S\u1ed1 h\u00f3a mang \u0111\u1ebfn c\u01a1 h\u1ed9i d\u01b0\u1eddng nh\u01b0 v\u00f4 h\u1ea1n \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m LEGO truy\u1ec1n th\u1ed1ng v\u00e0o \u0111\u1ed3 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1, tr\u00f2 ch\u01a1i, c\u00f4ng c\u1ee5 gi\u1ea3ng d\u1ea1y v\u00e0 th\u00ed nghi\u1ec7m khoa h\u1ecdc m\u1edbi. T\u00ecm c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 khai th\u00e1c h\u00e0ng lo\u1ea1t nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111am m\u00ea LEGO \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1edbi thi\u1ec7u LEGO Ideas, m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n LEGO hi\u1ec7n c\u00f3 .<\/p>\n\n\n\n

      Qu\u00e1 tr\u00ecnh xoay quanh \u00dd t\u01b0\u1edfng LEGO l\u00e0 \u0111\u1eb7t s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00ean tr\u00ean. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m th\u00fac \u0111\u1ea9y m\u00e0 l\u00e0 s\u1ea3n ph\u1ea9m k\u00e9o t\u1eeb th\u1ecb tr\u01b0\u1eddng, t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i. [M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng] \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t LEGO Minecraft v\u00e0 trong v\u00f2ng b\u1ed1n m\u01b0\u01a1i t\u00e1m gi\u1edd, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 10.000 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng \u201cn\u1ebfu s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 m\u1eb7t \u1edf \u0111\u00f3, t\u00f4i s\u1ebd mua n\u00f3\u201d. V\u00e0 nh\u00e2n ti\u1ec7n, h\u1ecd \u0111\u00e3 l\u00e0m h\u1ecfng m\u00e1y ch\u1ee7 c\u1ee7a ch\u00fang t\u00f4i hai ho\u1eb7c ba l\u1ea7n trong cu\u1ed1i tu\u1ea7n \u0111\u00f3. \u2014Erik Hansen, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, C\u00f4ng ngh\u1ec7 & \u0110\u1ed5i m\u1edbi M\u1edf<\/p>\n\n\n\n

      C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u1ea9y nhanh th\u1eddi gian \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. Chu k\u1ef3 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng t\u1ea1i LEGO Group l\u00e0 hai n\u0103m, bao g\u1ed3m vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, th\u1eed nghi\u1ec7m v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi n\u1ec1n t\u1ea3ng LEGO Ideas, s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u00e3 lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t s\u1ed1 b\u01b0\u1edbc trong s\u1ed1 \u0111\u00f3. Ngo\u00e0i ra, ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u1ec1 xu\u1ea5t c\u00e1c d\u1ef1 \u00e1n b\u1eb1ng m\u1ed9t ph\u1ea7n nh\u1ecf doanh thu t\u1eeb b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t 10.000 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c T\u1eadp \u0111o\u00e0n LEGO ph\u00ea duy\u1ec7t v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

      B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. T\u1ea5t c\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho b\u1ea1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111ang l\u00e0m c\u00e1c m\u00f4 h\u00ecnh v\u00e0 ch\u00fang t\u00f4i ch\u1ec9 c\u1ea7n ch\u1ec9nh s\u1eeda m\u1ed9t ch\u00fat r\u1ed3i \u0111\u1eb7t n\u00f3 l\u00ean k\u1ec7 \u2014 b\u1edfi v\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m to\u00e1n. Ch\u00fang t\u00f4i bi\u1ebft d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn nh\u1eefng th\u1ee9 n\u00e0y, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u hay \u00edt. \u2014Erik HansenTi\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/p>\n\n\n\n

      T\u1eadp \u0111o\u00e0n LEGO nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ef1 xu\u1ea5t hi\u1ec7n nhanh ch\u00f3ng c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1ng \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c trang ng\u01b0\u1eddi h\u00e2m m\u1ed9, nh\u00f3m v\u00e0 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ee7ng c\u1ed1 c\u01a1 s\u1edf ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u01b0\u1edbc t\u00ednh r\u1eb1ng m\u1ed9t khi c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c cu\u1ed9c t\u1ee5 t\u1eadp d\u1ef1a tr\u00ean ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u1edbn t\u1eeb 500 \u0111\u1ebfn 1.000 ng\u01b0\u1eddi s\u1ebd t\u0103ng l\u00ean t\u1eeb kho\u1ea3ng m\u01b0\u1eddi h\u1ed9i ngh\u1ecb l\u1edbn \u0111\u1ebfn h\u01a1n n\u0103m tr\u0103m h\u1ed9i ngh\u1ecb kh\u00e1c nhau. Tr\u00ean YouTube, LEGO Group tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem nhi\u1ec1u th\u1ee9 hai, v\u1edbi h\u1ea7u h\u1ebft n\u1ed9i dung c\u1ee7a n\u00f3 \u0111\u1ec1u do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. Chi\u1ebfn d\u1ecbch LEGO Click t\u00edch h\u1ee3p c\u00e1c m\u1ea1ng, video v\u00e0 c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. Chi\u1ebfn d\u1ecbch bao g\u1ed3m m\u1ed9t \u0111o\u1ea1n video ng\u1eafn nhanh ch\u00f3ng lan truy\u1ec1n v\u00e0 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn n\u01a1i nh\u1eefng ng\u01b0\u1eddi tham gia giao d\u1ecbch c\u00f3 th\u1ec3 chia s\u1ebb \u00fd t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # hashtags tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i .<\/p>\n\n\n\n

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n tham gia, h\u1ecd mu\u1ed1n \u0111\u1ed1i tho\u1ea1i, h\u1ecd mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi nhau, v\u00e0 h\u1ecd mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty. \u0110\u00f3 lu\u00f4n l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng s\u1ee9c m\u1ea1nh \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c gia t\u0103ng r\u1ea5t nhi\u1ec1u nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1 . \u2014J\u00f8rgen Vig Knudstorp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/p>\n\n\n\n

      B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a m\u00ecnh, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u1edbn l\u00ean ch\u01a1i v\u1edbi nh\u1eefng vi\u00ean g\u1ea1ch LEGO v\u00e0 v\u1eabn c\u00f2n mong mu\u1ed1n x\u00e2y d\u1ef1ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 \u0111\u00e1nh gi\u00e1 cao th\u00e0nh c\u00f4ng LEGO Ki\u1ebfn tr\u00fac s\u1ea3n ph\u1ea9m d\u00f2ng m\u00e0 \u0111\u1eb7c tr\u01b0ng t\u00f2a nh\u00e0 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng l\u00e0m ra c\u1ee7a vi\u00ean g\u1ea1ch LEGO.<\/p>\n\n\n\n

      LEGO Group \u0111\u00e3 h\u00f2a h\u1ee3p \u0111\u1ec3 thay \u0111\u1ed5i theo y\u00eau c\u1ea7u. C\u00f4ng ty \u0111\u00e3 gi\u1edbi thi\u1ec7u danh m\u1ee5c 3D v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ed9ng gi\u1ea3i tr\u00ed c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m LEGO \u0111\u1ec3 thu h\u00fat ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a m\u00e1y t\u00ednh b\u1ea3ng. \u0110\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch m\u00e0 T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111ang s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng \u0111a k\u00eanh k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \/ b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

      V\u00ed d\u1ee5, trong 5 n\u0103m qua, Amazon \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trong top 10 to\u00e0n c\u1ea7u c\u1ee7a ch\u00fang t\u00f4i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p to\u00e0n c\u1ea7u nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i c\u00f3. \u2014J\u00f8rgen Vig Knudstorp             <\/p>\n\n\n\n

      M\u1eb7c d\u00f9 T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ed1 l\u1ee3i \u00edch to l\u1edbn t\u1eeb vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ed1 h\u00f3a, nh\u01b0ng ban l\u00e3nh \u0111\u1ea1o v\u1eabn c\u00f3 \u00fd \u0111\u1ecbnh ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

      Tr\u1edf th\u00e0nh Doanh nghi\u1ec7p K\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n

      T\u1eadp \u0111o\u00e0n LEGO ch\u00e0o n\u0103m 2016 v\u1edbi n\u1ed7 l\u1ef1c hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t doanh nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1. L\u00e3nh \u0111\u1ea1o c\u00f4ng ty lo ng\u1ea1i r\u1eb1ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

      C\u00f3 nh\u1eefng kh\u00f4ng gian m\u1edbi, n\u01a1i ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m v\u1eabn \u0111ang \u1edf v\u1ecb tr\u00ed ti\u00ean ti\u1ebfn v\u00e0 mang t\u00ednh c\u00e1ch m\u1ea1ng – nh\u1eefng l\u0129nh v\u1ef1c nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi. C\u00f4ng ngh\u1ec7 tr\u00f2 ch\u01a1i \u0111\u1ed9t ph\u00e1 ho\u1eb7c c\u00f4ng ngh\u1ec7 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eafp t\u1edbi c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec?<\/p>\n\n\n\n

      Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u00f3 kh\u00f3 c\u00f3 th\u1ec3 di\u1ec5n ra \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u g\u1ea7n trung t\u00e2m ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang ta v\u00e0 h\u1ecd kh\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c ch\u00fang ta s\u1ebd b\u1eaft k\u1ecbp xu h\u01b0\u1edbng trong b\u1ed1i c\u1ea3nh \u0111\u00f3 trong bao l\u00e2u v\u00ec ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ee5m. Ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p \u0111ang di\u1ec5n ra. J\u00f8rgen Vig Knudstorp<\/p>\n\n\n\n

      T\u1eadp \u0111o\u00e0n LEGO \u0111ang t\u00ecm c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn ra v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 c\u01a1 h\u1ed9i kinh doanh quan tr\u1ecdng. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o c\u00e1c y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh m\u1edbi c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 n\u0103ng v\u00e0 t\u01b0 duy m\u1edbi trong l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng.<\/p>\n\n\n\n

      H\u1ec7 th\u1ed1ng v\u00e0 Quy tr\u00ecnh<\/strong><\/p>\n\n\n\n

      M\u1ed9t l\u0129nh v\u1ef1c \u0111\u00e1ng quan t\u00e2m l\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf trong n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ee7a c\u00f4ng ty. T\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 li\u00ean quan \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, thay \u0111\u1ed5i nhanh, t\u1ee9c th\u00ec h\u01a1n so v\u1edbi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a LEGO Group c\u1ea7n cung c\u1ea5p th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng 24\/7, quy\u1ec1n truy c\u1eadp \u0111a k\u00eanh v\u00e0 ph\u00e2n ph\u1ed1i nhanh ch\u00f3ng ch\u1ee9c n\u0103ng m\u1edbi . V\u1ec1 m\u1eb7t s\u1ea3n ph\u1ea9m, \u0111\u1ed3 ch\u01a1i s\u1ed1 h\u00f3a \u0111\u00f2i h\u1ecfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 T\u1eadp \u0111o\u00e0n LEGO. S\u1ef1 tham gia n\u00e0y \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u \u0111\u1ed1i v\u1edbi T\u1eadp \u0111o\u00e0n LEGO \u0111\u1ec3 \u0111\u00e1p \u1ee9ng khi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi khi\u1ebfn nh\u1eefng c\u00f4ng ngh\u1ec7 c\u0169 tr\u1edf n\u00ean l\u1ed7i th\u1eddi ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 k\u00e9m th\u00fa v\u1ecb h\u01a1n. Vi\u1ec7c s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng \u0111\u00f2i h\u1ecfi ph\u1ea3i gi\u00e1m s\u00e1t l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m LEGO t\u1ea1i c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, b\u1edfi v\u00ec kh\u00f4ng gi\u1ed1ng nh\u01b0 g\u1ea1ch LEGO, \u0111\u1ed3 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi. Ngo\u00e0i ra, thay v\u00ec T\u1eadp \u0111o\u00e0n LEGO t\u1ef1 s\u1ea3n xu\u1ea5t ch\u00fang, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00f4ng ty \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c \u0111\u1ed1i t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1. Ban l\u00e3nh \u0111\u1ea1o T\u1eadp \u0111o\u00e0n LEGO mu\u1ed1n c\u00f3 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 d\u1eabn \u0111\u1ea7u trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n

      Ch\u1ec9 ri\u00eang N\u1ec1n t\u1ea3ng Doanh nghi\u1ec7p c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi. N\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c quy tr\u00ecnh to\u00e0n c\u1ea7u l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft trong th\u1eadp k\u1ef7 tr\u01b0\u1edbc trong vi\u1ec7c gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u2014 khi c\u00e1c nh\u00e0 m\u00e1y, b\u1ed9 ph\u1eadn v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean to\u00e0n c\u1ea7u \u2014 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u00e1c h\u1ec7 th\u1ed1ng c\u01a1 b\u1ea3n. Nh\u1eefng kh\u1ea3 n\u0103ng quy tr\u00ecnh t\u00edch h\u1ee3p to\u00e0n c\u1ea7u n\u00e0y v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng T\u1eadp \u0111o\u00e0n LEGO kh\u00f4ng th\u1ec3 d\u1ef1a tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang n\u1ed5i l\u00ean nh\u01b0:<\/p>\n\n\n\n

      • Ph\u00e2n ph\u1ed1i li\u00ean t\u1ee5c c\u00e1c ch\u1ee9c n\u0103ng trong ng\u00e0y ho\u1eb7c tu\u1ea7n, thay v\u00ec t\u1eeb m\u01b0\u1eddi hai \u0111\u1ebfn m\u01b0\u1eddi t\u00e1m th\u00e1ng, v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/li>
      • Ch\u00e8n v\u00e0 x\u00f3a ch\u1ee9c n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai nhanh ch\u00f3ng khi t\u00f9y ch\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i<\/li>
      • 24\/7 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng v\u1edbi g\u1ea7n kh\u00f4ng gi\u1edbi h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh m\u1ea5t trong d\u00e2ng nhu c\u1ea7u, ch\u1eb3ng h\u1ea1n nh\u01b0 khi m\u1ed9t b\u1ed9 phim tr\u00ean trang web c\u1ee7a LEGO l\u00e0 m\u1ed9t hit v\u00e0 \u0111\u01b0\u1ee3c nh\u1ea5p \u0111\u1ed3ng th\u1eddi b\u1edfi h\u00e0ng ng\u00e0n ng\u01b0\u1eddi d\u00f9ng trong \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n b\u1ea3o tr\u00ec \u0111\u1ecbnh k\u1ef3 c\u1eeda s\u1ed5<\/li><\/ul>\n\n\n\n

        C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 T\u1eadp \u0111o\u00e0n LEGO c\u1ea7n trong n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1 kh\u00e1c bi\u1ec7t v\u1edbi n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u00f4ng ty c\u1ea7n m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady v\u00e0 b\u1ea3o m\u1eadt c\u1ee7a c\u00e1c giao d\u1ecbch kinh doanh. N\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a n\u00f3 s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c d\u1ecbch v\u1ee5 vi m\u00f4 k\u1ebft h\u1ee3p l\u1ecfng l\u1ebbo cung c\u1ea5p ch\u1ee9c n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1 trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng linh ho\u1ea1t, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng, 24\/7 s\u1ebd li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh giao di\u1ec7n c\u1ee7a n\u00f3 cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c y\u00eau c\u1ea7u v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 b\u1ea3o m\u1eadt c\u1ee7a n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p g\u1ee3i \u00fd r\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c tu\u00e2n theo l\u1ecbch tr\u00ecnh ph\u00e2n ph\u1ed1i d\u1ef1 \u00e1n t\u1eeb m\u01b0\u1eddi hai \u0111\u1ebfn m\u01b0\u1eddi t\u00e1m th\u00e1ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c s\u1ebd d\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n ph\u1ed1i ch\u1ee9c n\u0103ng li\u00ean t\u1ee5c trong v\u00e0i ng\u00e0y ho\u1eb7c v\u00e0i tu\u1ea7n, \u00e1p d\u1ee5ng thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m v\u00e0 l\u1eb7p l\u1ea1i nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c nh\u00f3m t\u1ef1 qu\u1ea3n v\u00e0 ph\u00e1t tri\u1ec3n nhanh. N\u1ec1n t\u1ea3ng doanh nghi\u1ec7p s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt; n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ef1 th\u00e2n thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

        N\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi mua s\u1eafm v\u00e0 kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n t\u0103ng n\u0103ng su\u1ea5t v\u00e0 th\u1eddi gian ti\u1ebfp th\u1ecb nhanh h\u01a1n. N\u00f3 s\u1ebd cho ph\u00e9p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n m\u00e0 LEGO Group tin r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua s\u1eafm mong \u0111\u1ee3i trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 \u2014 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1. Trong khi \u0111\u00f3, n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn . M\u1eb7c d\u00f9 hai n\u1ec1n t\u1ea3ng s\u1ebd cung c\u1ea5p c\u00e1c kh\u1ea3 n\u0103ng kh\u00e1c nhau v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c ch\u1ebf \u0111\u1ed9 kh\u00e1c nhau , ch\u00fang s\u1ebd c\u00f9ng t\u1ed3n t\u1ea1i v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c giao d\u1ecbch v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u cu\u1ed1i li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n

        L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n

        B\u00ean c\u1ea1nh \u0111\u00f3 \u0111\u1ec3 c\u00f4ng ngh\u1ec7 y\u00eau c\u1ea7u, c\u00e1c LEGO Nh\u00f3m c\u1ee7a \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o \u0111ang xem x\u00e9t c\u00e1c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng y\u00eau c\u1ea7u cho m\u1ed9t s\u1ed1 doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f4ng h\u01a1n ng\u01b0\u1eddi c\u1ee7a T\u1eadp \u0111o\u00e0n LEGO trong nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 h\u00ecnh dung c\u00e1c c\u01a1 h\u1ed9i k\u1ef9 thu\u1eadt s\u1ed1. C\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n tho\u1ea3i m\u00e1i v\u1edbi c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng .<\/p>\n\n\n\n

        Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra nguy\u00ean t\u1eafc h\u01a1n trong c\u00e1c quy tr\u00ecnh t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c quy tr\u00ecnh \u0111\u1ea7u cu\u1ed1i. Nh\u01b0ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u1ed9t doanh nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean ph\u1ea3i suy ngh\u0129 kh\u00e1c v\u1ec1 c\u00e1ch h\u1ecd ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi LEGO Group \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi, ban qu\u1ea3n l\u00fd s\u1ebd ph\u1ea3i t\u1ea1o ra v\u0103n h\u00f3a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean. Trong khi nhi\u1ec1u ng\u00e0y l\u00e0m vi\u1ec7c ti\u00eau chu\u1ea9n 8 gi\u1edd m\u1ed7i ng\u00e0y, to\u00e0n c\u1ea7u h\u00f3a gia t\u0103ng \u0111\u00e3 khi\u1ebfn c\u00e1c quy t\u1eafc l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng n\u00e0y tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 v\u00ec c\u00e1c nh\u00f3m to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i th\u00f4ng qua c\u00e1c c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 c\u1ed9ng t\u00e1c. M\u1ed9t s\u1ef1 thay \u0111\u1ed5i nh\u01b0 v\u1eady s\u1ebd \u0111\u00f2i h\u1ecfi \u00edt ph\u00e2n c\u1ea5p h\u01a1n, c\u00f4ng vi\u1ec7c linh ho\u1ea1t h\u01a1n v\u00e0 nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 nh\u00e2n vi\u00ean k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o m\u1ea1ng m\u1edbi. Tr\u1edf th\u00e0nh k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e2n vi\u00ean \u0111\u00e1nh gi\u00e1 cao t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c quy tr\u00ecnh ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. Nh\u1eefng nh\u00e2n vi\u00ean n\u00e0y \u0111\u00e3 kh\u00f4ng b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i tr\u01b0\u1edbc \u0111\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng k\u1ef7 lu\u1eadt trong c\u00e1c quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 kh\u00f4ng gi\u00fap h\u1ecd ngh\u0129 v\u1ec1 c\u00e1c th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n

        \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o lu\u1ed3ng \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd, \u0111\u1ed3ng th\u1eddi h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi c\u1ea3 \u0111\u1ed3ng nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean b\u00ean ngo\u00e0i, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 xem x\u00e9t nhi\u1ec1u s\u00e1ng ki\u1ebfn \u200b\u200bkh\u00e1c nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng m\u1edbi. C\u00e1c \u00fd t\u01b0\u1edfng \u0111ang \u0111\u01b0\u1ee3c xem x\u00e9t bao g\u1ed3m c\u00e1c \u201ctr\u1ea1i hu\u1ea5n luy\u1ec7n\u201d k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u00e0o t\u1ea1o l\u1ea1i nh\u00e2n vi\u00ean, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro, hackathons, gi\u1edbi thi\u1ec7u nh\u00f3m ph\u00e2n t\u00edch v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u1edbi.<\/p>\n\n\n\n

        \u1ede ng\u01b0\u1ee1ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n

        M\u1eb7c d\u00f9 c\u00f4ng ty c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 c\u1ea3i ti\u1ebfn hi\u1ec7u su\u1ea5t h\u00e0ng n\u0103m, nh\u01b0ng ban l\u00e3nh \u0111\u1ea1o T\u1eadp \u0111o\u00e0n LEGO tin r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a con ng\u01b0\u1eddi, quy tr\u00ecnh v\u00e0 n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t cam k\u1ebft li\u00ean t\u1ee5c .<\/p>\n\n\n\n

        B\u1ea1n ph\u1ea3i hi\u1ec3u r\u1eb1ng ch\u00fang ta ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u; ch\u00fang ta ch\u01b0a xong. \u0110\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh; nh\u01b0 v\u1edbi Hans Christian Andersen, \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh – kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn. Henrik Weis Aalb\u00e6k, Ph\u00f3 Ch\u1ee7 t\u1ecbch, T\u00e0i ch\u00ednh Doanh nghi\u1ec7p<\/p>\n\n\n\n

        V\u00e0o \u0111\u1ea7u n\u0103m 2016, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1. Th\u00e1ch th\u1ee9c l\u00e3nh \u0111\u1ea1o l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp theo c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

        Th\u1ef1c hi\u1ec7n Team D\u1ecbch ITAN<\/p>\n\n\n\n

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        [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] T\u00f3m t\u1eaft: \u0110\u1ec3 ng\u0103n ch\u1eb7n ph\u00e1 s\u1ea3n, T\u1eadp \u0111o\u00e0n LEGO \u0111\u00e3 chuy\u1ec3n m\u00ecnh b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2004. Khi b\u01b0\u1edbc sang n\u0103m 2016, c\u00f4ng ty \u0111\u00e3 s\u1eb5n s\u00e0ng cho m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1edbi. L\u1ea7n n\u00e0y, s\u1ef1 […]<\/p>\n","protected":false},"author":1,"featured_media":250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":1,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/242\/revisions\/553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}