Walmart l\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 l\u00e0 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1ec1 doanh thu, v\u1edbi h\u01a1n hai tri\u1ec7u nh\u00e2n vi\u00ean v\u00e0 20.000 c\u1eeda h\u00e0ng t\u1ea1i 28 qu\u1ed1c gia. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1edf quy m\u00f4 n\u00e0y, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb l\u00e2u. V\u00e0o n\u0103m 2004, khi c\u01a1n b\u00e3o Sandy t\u1ea5n c\u00f4ng v\u00e0o Hoa K\u1ef3, h\u1ecd \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng nh\u1eefng hi\u1ec3u bi\u1ebft b\u1ea5t ng\u1edd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u00e1nh s\u00e1ng khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3, thay v\u00ec c\u00e1c b\u1ed9 ri\u00eang l\u1ebb. C\u1ed1 g\u1eafng d\u1ef1 b\u00e1o nhu c\u1ea7u cung c\u1ea5p kh\u1ea9n c\u1ea5p khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u01a1n b\u00e3o Sandy \u0111ang \u0111\u1ebfn g\u1ea7n, CIO Linda Dillman \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea \u0111\u00e1ng ng\u1ea1c nhi\u00ean. Nh\u01b0 l\u00e0 \u0111\u00e8n pin v\u00e0 c\u00e1c thi\u1ebft b\u1ecb kh\u1ea9n c\u1ea5p, d\u1ef1 b\u00e1o th\u1eddi ti\u1ebft x\u1ea5u \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng doanh s\u1ed1 c\u1ee7a b\u00e1nh Pop-Tarts d\u00e2u t\u00e2y \u1edf m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c. Ngu\u1ed3n cung b\u1ed5 sung trong s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng trong ph\u1ea1m vi \u0111\u01b0\u1eddng \u0111i c\u1ee7a c\u01a1n b\u00e3o Frances n\u0103m 2012 v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n c\u1ef1c k\u1ef3 t\u1ed1t.<\/p>\n\n\n\n
Walmart \u0111\u00e3 ph\u00e1t tri\u1ec3n b\u1ed9 ph\u1eadn Ph\u00e2n t\u00edch v\u00e0 D\u1eef li\u1ec7u L\u1edbn c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady k\u1ec3 t\u1eeb \u0111\u00f3, li\u00ean t\u1ee5c duy tr\u00ec \u0111\u1ec9nh cao. N\u0103m 2015, c\u00f4ng ty tuy\u00ean b\u1ed1 h\u1ecd \u0111ang trong qu\u00e1 tr\u00ecnh t\u1ea1o ra \u0111\u00e1m m\u00e2y d\u1eef li\u1ec7u ri\u00eang l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1ec3 cho ph\u00e9p x\u1eed l\u00fd 2,5 petabyte th\u00f4ng tin m\u1ed7i gi\u1edd.<\/p>\n\n\n\n
D\u1eef li\u1ec7u l\u1edbn gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/strong><\/p>\n\n\n\n Si\u00eau th\u1ecb b\u00e1n h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi m\u1ed7i ng\u00e0y. N\u00f3 l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t m\u00e0 c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n d\u1ef1a v\u00e0o \u0111\u1ec3 cung c\u1ea5p cho d\u00e2n c\u01b0 nh\u1eefng nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y. C\u00e1c si\u00eau th\u1ecb c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 v\u1ec1 gi\u00e1 m\u00e0 c\u00f2n v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh ti\u1ec7n l\u1ee3i. C\u00f3 \u0111\u00fang s\u1ea3n ph\u1ea9m \u1edf \u0111\u00fang n\u01a1i, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 mua ch\u00fang, cung c\u1ea5p nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1eadu c\u1ea7n r\u1ea5t l\u1edbn. C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ebfn t\u1eebng xu, \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. V\u00e0 n\u1ebfu kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n trong m\u1ed9t c\u1eeda h\u00e0ng, h\u1ecd s\u1ebd t\u00ecm n\u01a1i n\u00e0o kh\u00e1c \u0111\u1ec3 mua s\u1eafm ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi l\u1ecbch tr\u00ecnh b\u1eadn r\u1ed9n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1eef li\u1ec7u l\u1edbn \u1ee9ng trong th\u1ef1c ti\u1ec5n?<\/strong><\/p>\n\n\n\n V\u00e0o n\u0103m 2011, v\u1edbi nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n mua, Walmart \u0111\u00e3 th\u00e0nh l\u1eadp @WalmartLabs v\u00e0 \u0110\u1ed9i \u201cFast Big Data Team\u201d c\u1ee7a h\u1ecd \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn d\u1eabn \u0111\u1ea7u d\u1eef li\u1ec7u m\u1edbi tr\u00ean to\u00e0n doanh nghi\u1ec7p.<\/p>\n\n\n\n \u0110\u1ec9nh cao c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Data Cafe, m\u1ed9t trung t\u00e2m ph\u00e2n t\u00edch hi\u1ec7n \u0111\u1ea1i t\u1ea1i c\u00e1c tr\u1ee5 s\u1edf c\u1ee7a Bentonville, Arkansas. T\u1ea1i Data Cafe, nh\u00f3m ph\u00e2n t\u00edch c\u00f3 th\u1ec3 theo d\u00f5i 200 lu\u1ed3ng d\u1eef li\u1ec7u b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i theo th\u1eddi gian th\u1ef1c, bao g\u1ed3m c\u01a1 s\u1edf d\u1eef li\u1ec7u 40 petabyte c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng trong nh\u1eefng tu\u1ea7n tr\u01b0\u1edbc.<\/p>\n\n\n\n Ph\u00e2n t\u00edch k\u1ecbp th\u1eddi d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u01b0\u1ee3c coi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 kinh doanh. Naveen Peddamail – Nh\u00e0 ph\u00e2n t\u00edch th\u1ed1ng k\u00ea c\u1ea5p cao c\u1ee7a Walmart – n\u00f3i: N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n cho \u0111\u1ebfn khi b\u1ea1n ph\u00e2n t\u00edch doanh s\u1ed1 c\u1ee7a b\u1ea1n trong m\u1ed9t tu\u1ea7n ho\u1eb7c m\u1ed9t th\u00e1ng, th\u00ec b\u1ea1n \u0111\u00e3 m\u1ea5t doanh s\u1ed1 trong th\u1eddi gian \u0111\u00f3. M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 lu\u00f4n lu\u00f4n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin cho c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a ch\u00fang t\u00f4i nhanh nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u1eaft gi\u1ea3m th\u1eddi gian quay v\u00f2ng. \u0110\u00f3 l\u00e0 ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ed9ng v\u00e0 ph\u1ea3n \u1ee9ng. <\/p>\n\n\n\n C\u00e1c nh\u00f3m t\u1eeb b\u1ea5t k\u1ef3 b\u1ed9 ph\u1eadn n\u00e0o c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1ebfn th\u0103m Data Cafe v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t tr\u00ean to\u00e0n c\u00f4ng ty v\u00e0 k\u00edch ho\u1ea1t c\u1ea3nh b\u00e1o t\u1ef1 \u0111\u1ed9ng khi h\u1ecd \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t m\u1ee9c nh\u1ea5t \u0111\u1ecbnh – m\u1eddi c\u00e1c nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u00f3i chuy\u1ec7n v\u1edbi nh\u00f3m d\u1eef li\u1ec7u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3.<\/p>\n\n\n\n Peddamail \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t \u0111\u1ed9i t\u1ea1p h\u00f3a \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 hi\u1ec3u t\u1ea1i sao doanh s\u1ed1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m b\u1ea5t ng\u1edd. M\u1ed9t khi d\u1eef li\u1ec7u c\u1ee7a h\u1ecd n\u1eb1m trong tay c\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Data Cafe, h\u1ecd r\u1ea5t nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng s\u1ef1 suy gi\u1ea3m \u0111\u00f3 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ed7i v\u1ec1 \u0111\u1ecbnh gi\u00e1. L\u1ed7i ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c v\u00e0 doanh s\u1ed1 ph\u1ee5c h\u1ed3i trong v\u00f2ng v\u00e0i ng\u00e0y.<\/p>\n\n\n\n B\u00e1n h\u00e0ng tr\u00ean c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau trong c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i trong th\u1eddi gian th\u1ef1c. M\u1ed9t m\u00f9a Halloween, Peddamail nh\u1edb l\u1ea1i, s\u1ed1 li\u1ec7u b\u00e1n b\u00e1nh quy m\u1edbi \u0111ang \u0111\u01b0\u1ee3c theo d\u00f5i, khi c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u1ea5y r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 h\u1ecd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd k\u00edch ho\u1ea1t c\u1ea3nh b\u00e1o cho c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m th\u1eadm ch\u00ed c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean k\u1ec7. Kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p, nh\u01b0ng n\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n M\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bkh\u00e1c l\u00e0 D\u1ef1 \u00e1n \u201cWalmart \u2019s Social Genome\u201d , chuy\u00ean v\u1ec1 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f4ng c\u1ed9ng v\u00e0 c\u1ed1 g\u1eafng d\u1ef1 \u0111o\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua d\u1ef1a tr\u00ean c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd. H\u1ecd c\u0169ng c\u00f3 d\u1ecbch v\u1ee5 Shopycat, d\u1ef1 \u0111o\u00e1n th\u00f3i quen mua s\u1eafm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd (s\u1eed d\u1ee5ng l\u1ea1i d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) v\u00e0 \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a ri\u00eang h\u1ecd, c\u00f3 t\u00ean Polaris, \u0111\u1ec3 cho ph\u00e9p h\u1ecd ph\u00e2n t\u00edch c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadp v\u00e0o trang web. K\u1ebft qu\u1ea3 l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n Walmart cho bi\u1ebft r\u1eb1ng h\u1ec7 th\u1ed1ng Data Cafe, \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m th\u1eddi gian t\u1eeb m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n trong c\u00e1c con s\u1ed1, th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200btrung b\u00ecnh t\u1eeb hai \u0111\u1ebfn ba tu\u1ea7n xu\u1ed1ng c\u00f2n kho\u1ea3ng 20 ph\u00fat.<\/p>\n\n\n\n D\u1eef li\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/strong><\/p>\n\n\n\n D\u1eef li\u1ec7u \u201cData Cafe\u201d s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi li\u00ean t\u1ee5c bao g\u1ed3m 200 t\u1ef7 h\u00e0ng d\u1eef li\u1ec7u giao d\u1ecbch – v\u00e0 \u0111\u00f3 ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho v\u00e0i tu\u1ea7n g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p!<\/p>\n\n\n\n Tr\u00ean h\u1ebft, n\u00f3 l\u1ea5y d\u1eef li\u1ec7u t\u1eeb 200 ngu\u1ed3n kh\u00e1c, bao g\u1ed3m d\u1eef li\u1ec7u kh\u00ed t\u01b0\u1ee3ng, d\u1eef li\u1ec7u kinh t\u1ebf, d\u1eef li\u1ec7u vi\u1ec5n th\u00f4ng, d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, gi\u00e1 x\u0103ng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra trong khu v\u1ef1c l\u00e2n c\u1eadn c\u00e1c c\u1eeda h\u00e0ng Walmart.<\/p>\n\n\n\n C\u00e1c chi ti\u1ebft k\u1ef9 thu\u1eadt l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n C\u01a1 s\u1edf d\u1eef li\u1ec7u giao d\u1ecbch th\u1eddi gian th\u1ef1c c\u1ee7a Walmart , bao g\u1ed3m 40 petabyte d\u1eef li\u1ec7u. M\u1eb7c d\u00f9 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u giao d\u1ecbch n\u00e0y r\u1ea5t l\u1edbn, nh\u01b0ng n\u00f3 ch\u1ec9 bao g\u1ed3m t\u1eeb d\u1eef li\u1ec7u c\u1ee7a nh\u1eefng tu\u1ea7n g\u1ea7n \u0111\u00e2y nh\u1ea5t, v\u00ec \u0111\u00e2y l\u00e0 n\u01a1i m\u00e0 gi\u00e1 tr\u1ecb, theo nh\u01b0 ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c, \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y. D\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a chu\u1ed7i, c\u00e1c b\u1ed9 ph\u1eadn tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb c\u00f4ng ty \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung tr\u00ean Hadoop (m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u ph\u00e2n t\u00e1n).<\/p>\n\n\n\n CTO Jeremy King \u0111\u00e3 m\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 \u201cd\u1eef li\u1ec7u d\u00e2n ch\u1ee7\u201d nh\u01b0 m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 l\u00e0m cho n\u00f3 c\u00f3 s\u1eb5n cho b\u1ea5t c\u1ee9 ai trong doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u00f3. T\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m sau khi \u00e1p d\u1ee5ng khung Hadoop ph\u00e2n t\u00e1n v\u00e0o n\u0103m 2011, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u00e3 lo ng\u1ea1i r\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a h\u1ecd. Do \u0111\u00f3, ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, bao g\u1ed3m thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. C\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m Spark, Cassandra, ng\u00f4n ng\u1eef R, SAS \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch.<\/p>\n\n\n\n B\u1ea5t k\u1ef3 th\u1eed th\u00e1ch n\u00e0o c\u0169ng \u0111\u1ec1u v\u01b0\u1ee3t qua?<\/strong><\/p>\n\n\n\n V\u1edbi m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch \u0111\u1ea7y tham v\u1ecdng nh\u01b0 k\u1ebf ho\u1ea1ch c\u1ee7a Walmart, vi\u1ec7c m\u1edf r\u1ed9ng nhanh ch\u00f3ng \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n vi\u00ean m\u1edbi v\u00e0 vi\u1ec7c t\u00ecm \u0111\u00fang ng\u01b0\u1eddi v\u1edbi c\u00e1c k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p t\u1ecf ra kh\u00f3 kh\u0103n. V\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n \u1edf Walmart: m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Gartner cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda doanh nghi\u1ec7p c\u1ea3m th\u1ea5y kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch D\u1eef li\u1ec7u l\u1edbn c\u1ee7a h\u1ecd b\u1ecb c\u1ea3n tr\u1edf b\u1edfi kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm t\u00e0i n\u0103ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn Walmart \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 \u0111\u1ec3 chuy\u1ec3n sang cu\u1ed9c thi tr\u00ean trang web Kaggle – do c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u00f3ng g\u00f3p.<\/p>\n\n\n\n Kaggle \u0111\u1eb7t cho ng\u01b0\u1eddi d\u00f9ng trang web m\u1ed9t th\u00e1ch th\u1ee9c li\u00ean quan \u0111\u1ebfn vi\u1ec7c d\u1ef1 \u0111o\u00e1n c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 theo m\u00f9a nh\u01b0 b\u00e1n h\u00e0ng v\u00e0 gi\u1ea3i ph\u00f3ng m\u1eb7t b\u1eb1ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 c\u1ee7a m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m kh\u00e1c nhau. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0a ra c\u00e1c m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi d\u1eef li\u1ec7u th\u1ef1c t\u1ebf do Walmart thu th\u1eadp \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed trong nh\u00f3m khoa h\u1ecdc d\u1eef li\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi th\u1ea5y m\u00ecnh l\u00e0m vi\u1ec7c cho Walmart sau khi tham gia cu\u1ed9c thi l\u00e0 Naveen Peddamail, ng\u01b0\u1eddi m\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0o ph\u1ea7n tr\u00ean.<\/p>\n\n\n\n Khi m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch m\u1edbi b\u1eaft \u0111\u1ea7u t\u1ea1i Walmart, h\u1ecd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o Ch\u01b0\u01a1ng tr\u00ecnh \u201cAnalytics Rotation\u201d, cho ph\u00e9p h\u1ecd chuy\u1ec3n qua t\u1eebng nh\u00f3m kh\u00e1c nhau, ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00f4ng vi\u1ec7c ph\u00e2n t\u00edch, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean to\u00e0n doanh nghi\u1ec7p.<\/p>\n\n\n\n Nh\u00e0 tuy\u1ec3n d\u1ee5ng cao c\u1ea5p c\u1ee7a Walmart, Mandar Thakur n\u00f3i: Cu\u1ed9c thi Kaggle \u0111\u00e3 t\u1ea1o ra m\u1ed9t ti\u1ebfng vang v\u1ec1 Walmart v\u00e0 t\u1ed5 ch\u1ee9c ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i. M\u1ecdi ng\u01b0\u1eddi lu\u00f4n bi\u1ebft Walmart \u0111\u00e3 t\u1ea1o ra v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u, nh\u01b0ng ph\u1ea7n hay nh\u1ea5t l\u00e0 \u0111i\u1ec1u n\u00e0y cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y c\u00e1ch ch\u00fang t\u00f4i s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. <\/p>\n\n\n\n C\u00e1c \u0111i\u1ec3m ch\u00ednh & h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n C\u00e1c si\u00eau th\u1ecb l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn, nhanh, li\u00ean t\u1ee5c thay \u0111\u1ed5i, ph\u1ee9c t\u1ea1p, nhi\u1ec1u h\u1ec7 th\u1ed1ng r\u1eddi r\u1ea1c, l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u00e1p d\u1ee5ng ph\u00e2n t\u00edch D\u1eef li\u1ec7u l\u1edbn.<\/p>\n\n\n\n Th\u00e0nh c\u00f4ng trong kinh doanh \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 c\u1ea1nh tranh. Walmart lu\u00f4n d\u1eabn \u0111\u1ea7u trong c\u00e1c s\u00e1ng ki\u1ebfn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh v\u00e0 khen th\u01b0\u1edfng, v\u00e0 b\u1eb1ng c\u00e1ch h\u1ebft l\u00f2ng cam k\u1ebft v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi nh\u1ea5t trong c\u00e1c ph\u00e2n t\u00edch \u0111\u00e1p \u1ee9ng, th\u1eddi gian th\u1ef1c m\u00e0 h\u1ecd \u0111\u00e3 cho th\u1ea5y h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n\n\n\n C\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb tr\u00ean m\u1ea1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u201cc\u00f4ng ngh\u1ec7 th\u1ea5p \u201d g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Walmart, nh\u01b0ng Alibaba, Amazon l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u1eb7ng c\u00e2n tr\u00ean m\u1eb7t tr\u1eadn s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh s\u1eafc b\u00e9n c\u1ee7a ph\u00e2n t\u00edch D\u1eef li\u1ec7u l\u1edbn. M\u1eb7c d\u00f9, c\u00f3 nhi\u1ec1u thu\u1eadn l\u1ee3i v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn cung c\u1ea5p, th\u00f4ng tin kh\u00e1ch h\u00e0ng, th\u00f3i quen s\u1eed d\u1ee5ng, s\u1edf th\u00edch v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng l\u00ean xe t\u1edbi c\u1eeda h\u00e0ng mua \u0111\u1ed3. Nh\u01b0ng v\u1eabn c\u00f2n m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u00e2n t\u00edch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n —<\/p>\n\n\n\n Team d\u1ecbch ITAN<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Walmart l\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 l\u00e0 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1ec1 doanh thu, v\u1edbi h\u01a1n hai tri\u1ec7u nh\u00e2n vi\u00ean v\u00e0 20.000 c\u1eeda h\u00e0ng t\u1ea1i 28 qu\u1ed1c gia. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1edf quy m\u00f4 n\u00e0y, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb trong […]<\/p>\n","protected":false},"author":1,"featured_media":91,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata"],"_links":{"self":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":1,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/posts\/90\/revisions\/564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itan.vn\/index.php\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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